It is an important moment to dry the report card at the end of the year. The car market, which has been hit by black swan and grey rhinoceros such as epidemic and chip shortage, can be described as several happy families. In a harmonious environment, people who beat the market against the wind are even more eye-catching.
Recently, SAIC Roewe announced the sales data of 202 1: the cumulative delivery of more than 375,000 vehicles in the whole year, an increase of 8%. In the stormy year of 20021year, this report card is regarded as a "bright sword" for China to become the "No.1 automobile brand in a powerful country of science and technology". The past year has been a year of rejuvenation for SAIC Roewe. Relying on the core concept of "customer-centered", it has promoted continuous changes in product iteration, user experience and marketing innovation, and built a strong competitiveness. Start with this and get ready to go.
System empowerment, Roewe RX5 series exceeded 654.38+ 10,000 vehicles.
Today, the revival of SAIC Roewe has achieved initial results. Behind its breakthrough market performance is the steady growth of Roewe RX5 series sales as always. In February and February of 20021and 65438+,Roewe RX5 delivered nearly 10,000 vehicles, up 22.5% from the previous month, and sold nearly/kloc-0.0 million vehicles in the whole year. Roewe RX5 series maintains the pride of "the originator of internet cars", and continues to lead the new ranking on the smart car track with endless new models and changeable new ways of playing.
The brand-new Roewe RX5 MAX, which has just been launched, inherits the glory of RX5 series, adopts a brand-new family-style design language, and brings users a smart car life experience that exceeds expectations by creating innovative technologies such as high-configuration, high-strength body, high-security configuration, Luoshen intelligent cockpit system and modeling AI semantics.
In addition to product leapfrog, the marketing measures of the new Roewe RX5 MAX are also refreshing. From the appearance of the brand-new team at the brand-new Roewe RX5 MAX design and analysis meeting, to the cool appearance of the national tide dream team at the Guangzhou Auto Show, and then to the cross-border ceremony where the national tide and the national man join hands to fight for the mainland, SAIC Roewe seems to have found the "golden key" of brand rejuvenation, and even to create the "first automobile brand in the national tide of science and technology", which deeply integrates the national tide and the national car again and again, innovating again and again to meet the needs of users and using it with high quality again and again.
Roewe RX5 series continues to occupy the leading position in the market and win the trust of consumers with its strong product portfolio and innovative marketing model. Among them, the sales volume of Roewe RX5MAX 2021February increased by 4 1.4%, which is worthy of the title of hard-core powerhouse in the SUV field and keeps its head position in the SUV queue of its own brand. In that month, Roewe RX5 series Qi Xin cooperated with each other, and the sales volume exceeded 654.38+0 million, up by 24.3% from the previous month. The cumulative sales volume for the whole year exceeded 10 million. Facing the increasingly fierce competition in the domestic automobile market, Roewe RX5 series, as the spiritual core of "pioneers", has never changed, and will continue to meet the emerging needs of users.
Further younger, Roewe i5 is an explosion.
In the new wave of consumption, how to communicate with the younger generation has become an important topic. SAIC Roewe accurately grasped the market demand of the younger generation and gave the answer with Roewe i5. Roewe i5 has won the favor of consumers with its excellent power and fuel economy and affordable price in one step. The brand-new Roewe i5, which was launched in April of 20021,has been greatly improved in terms of safety, comfort, intelligence and economy, which not only meets the demand of contemporary young people for car purchase, but also further enhances the product strength. SAIC Roewe meets the needs of the younger generation with cost-effective products, and also resonates with young people through fun and interesting marketing methods. In the early stage of listing, the new Roewe i5 successfully completed the extremely difficult challenge of "blindly crossing the world's highest and longest glass bridge", which attracted many netizens to CALL online. The activity is a collection of challenges and topics, which successfully ignited the popularity of listing.
Rich and creative marketing activities have also made important contributions to the sales breakthrough of Roewe i5. As a strategic model of the Roewe brand, the Roewe i5 delivered 1.3 million vehicles in February 2026, 5438+0, an increase of 63.9% from the previous month. In 2026, 5438+0, the cumulative sales volume exceeded 1 654.38+00,000 vehicles, further enhancing the pioneer position in the market segment and becoming the first choice for young consumers.
Since the launch of the brand rejuvenation strategy, SAIC Roewe has successively launched a number of young and fashionable new cars, such as Roewe RX5 PLUS, Roewe iMAX8, Roewe i6 MAX, etc., and continuously upgraded and iterated. Not only in terms of products, SAIC Roewe also plays with young users through brand-new excellent national car image, younger new team, more fashionable and cool national car brand, and many new marketing ideas and measures, and produces feelings of * * * and * * in the dialogue with users, thus enhancing users' brand loyalty and reputation.
Users create * * *, and Roewe is ready to go.
The so-called strong generals have no weak soldiers, not only the steady growth of sales, but also the vigorous trend of brand upward. All its models have performed well, and many major market segments such as cars, SUVs, MPVs and mini-cars have blossomed, meeting the just needs of different consumer groups. Consumers vote with real money and silver, giving the most authentic response to the quality of their products.
Roewe RX5 series and Roewe i5 both exceed 654.38+million vehicles, which is the best choice for SAIC Roewe. More than that, Roewe IMAX 88,65438+February achieved double-line red-hot sales for several consecutive months, up 2.3% year-on-year and 42. 1% quarter-on-quarter. Since its listing, it has entered 25,000 households in 202 1 year, and sold more than10.6 million vehicles, successfully entering its own brand MPV.
The sales report of 202 1 is just the starting point. SAIC Roewe, positioned as a "national car with excellent products", has gradually found its own growth rhythm. SAIC Roewe knows that becoming the "No.1 brand of automobiles in the wave of science and technology" is not a slogan overnight, but a journey of exploration and evolution that can be truly recognized by users, and enjoys and creates the value of national automobiles with users in a subtle way.
It is the key for SAIC Roewe to change from an engineer's thinking to a user's thinking that listening to users' needs is truly implemented in product design. Nowadays, in the process of product development, Roewe will invite customers of different ages to visit the design center and give their opinions, and the whole design process will be constantly adjusted and revised accordingly. Roewe iMAX8 was born after nearly a year and a half of operation between brands and users, and now users call it "Big 8".
Users * * * not only create cars, SAIC Roewe is building a magnetic field deeply connected with users. In the past year, based on the insight of big family trips, Roewe organized a variety of parent-child activities for car owners, such as visiting Disneyland, punching in universal studios in Beijing, booking children's stage plays, etc., which accompanied and recorded many warm moments of users. The "Huanre" Family Video Collection Competition held during the Guangzhou Auto Show brought more Roewe users together.
202 1, SAIC roewe took a big step towards the brand with the strength of "new team, new image, new marketing and new brand", and attacked from multiple dimensions such as team, brand and technology, striving for innovation in marketing and expression to meet market challenges. At the beginning of the year, a brand-new young management team was set up to adjust the organizational structure and structured operation mode, precisely from the needs of young users. The new team has made a clearer positioning of the brand image, that is, combining the national tide IP to create a new generation of national cars. At Guangzhou Auto Show 202 1, SAIC Roewe booth extracted elements from The Classic of Mountains and Seas and deeply integrated traditional and modern science and technology, which is the epitome of its innovation and change. Since then, the new team has accelerated the brand evolution of SAIC Roewe through brand-new marketing means, making it show a brand-new brand image.
Standing on the report card of 202 1, SAIC Roewe is ready to go, and presses the acceleration button of development. 2022 will be a crucial year for SAIC Roewe to build "the first automobile brand in China in the wave of science and technology". Next, a brand day will be held to let more users know about the technical background and product quality of SAIC Roewe, which will be a more forward-looking deployment with scientific and technological innovation and a more comprehensive display of China.