There is a well-known slogan in Korea, which is called "native to China", which means that Korean products are most suitable for Koreans' bodies, so all consumer goods should adhere to domestic products. As an important policy of the Korean government to promote the development of national industries, "native to other countries" symbolizes the resolute character of the Korean people's self-reliance and self-improvement, and has been deeply integrated into every corner of the Korean people's daily life. South Korea's practice of guiding consumption with the concept of "native" is very successful, which is indeed a major feature of South Korea. "Native" has been deeply rooted in the hearts of the Korean people and has become a patriotic symbol and consumption concept of South Korea, making consumers think that Korean products are always superior to imported goods and should consume domestic goods. For the same beef, the price of Korean beef is two to three times that of imported beef, but people still want to buy Korean beef. As for the cultural industry, one of the most fashionable words can be used to describe the current situation in Korea-Korean Wave. Korean pop culture not only drives young people crazy, but also moves eastward, reaching out to its western neighbor, China, to explore the market, and has achieved great success.

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