As we all know, there is a diagonal line from the lower left to the upper right on the air intake grille of Volvo brand cars, which is the diagonal line in the yellow border in the above picture. It is generally believed that the diagonal line is a symbol of the seat belt on the Internet, because the seat belt was invented by Volvo, and the cars produced by Volvo take safety as the concept. After people's speculation, it is said that the above statement has gradually formed.
Volvo's brand identity consists of three parts. The first part is a circle and an arrow pointing to the upper right corner. The circle in the middle represents Mars, the ancient Roman god of war. The second part is the diagonal from the lower left corner to the upper right corner. The third part is the spelling of Volvo letters. Then why are there such diagonal lines? In fact, the existence of this diagonal line was due to technical considerations at that time. It is used to fix the circle representing the symbol of Mars on the grid.
Since entering Volvo, this gentleman has studied how to eject the driver from the seat and how to firmly fix the driver in the seat. On April 1927, the first Volvo car was born. At that time, two founders, ASA glison and Gustav Larson, established a principle: "Cars are driven by people, so the principle of everything we do in Volvo is and must be safe."
Not only that, because Volvo is a brand from northern Europe, it attaches great importance to people's quality life, pays attention to details and humanistic care, pays attention to details and environmental protection, and advocates quality life, so its concepts are all done according to these standards. It is such a concept that all work, product development, brand promotion and activities are people-oriented, including vehicle selection and design.