First, professional image and public relations awareness. Real estate agents should pay attention to packaging themselves, have a good public image, constantly publicize themselves and express themselves. On the one hand, they should always pay attention to their professional image, and give customers a visual and sensory favor in appearance, manners, etiquette, service attitude, social art and so on.

Second, market awareness. Real estate agents are faced with an open, regional and special market. There are business opportunities everywhere, but they are not readily available. Real estate agents should have the consciousness of constantly expanding the market, catching business opportunities at any time, creating the market and managing the market.

Third, information awareness. Effective information is the financial resources of real estate agents. How to collect, sort out, screen, disseminate and use effective information is an important job for real estate agents. Using information effectively will make you get twice the result with half the effort.

Fourth, service consciousness. The slogan of commodity economy is: customer is God. Real estate brokers are service industries, and real estate products are commodities. Please treat your God with good service.

Fifth, the sense of cooperation. Modern real estate brokerage business needs mutual cooperation, including cooperation between colleagues, peers, brokers and customers. Real estate agents should cooperate well while giving full play to their personal potential.

Real estate is both an objective material form and a legal right. As an objective material form, real estate refers to real estate and real estate, including land and permanent buildings on land and their derived rights.

Real estate refers to all kinds of houses built on land, including houses, factories, warehouses, commercial, service, cultural, educational, health, sports, office and other buildings. Real estate refers to land and certain space above and below it, including all kinds of underground infrastructure and ground roads. Real estate is also called real estate in economics because of its own characteristics, that is, the fixed position and immovability.

There can be three forms of existence: the integration of land, buildings and houses. In the auction of real estate, the auction target can also exist in three forms, namely, land (or land use right), material entities and their rights and interests in the state of integration of buildings and premises. With the development of personal property ownership, real estate has become the main component of commercial transactions.