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The new retail chess game has been decided. How to avoid failure in Internet home improvement?
In 20 16, when Ma Yun proposed a new retail industry at the Yun Qi conference, perhaps many people would smile. People don't believe in the so-called new retail innovation, just to cope with the new concept put forward at the end of the e-commerce era. Even so, we still see that the new retail industry is booming and gradually developing. Nowadays, with the continuous landing of the new retail industry, a new layout with new retail as a breakthrough is being launched in more and more industries.

Internet home improvement is an area deeply affected by new retail. In the dividend period of the Internet, the home improvement industry began to integrate with the Internet like other industries, and an industry unicorn like Tubatu Decoration Network was born and entered people's field of vision. Home improvement, a seemingly traditional industry, has begun to integrate with the Internet.

After experiencing the chaos of capital, the reshuffle of the industry and the development of the model, the development of the Internet home improvement industry began to stagnate. Many people who are optimistic about internet home improvement have begun to re-examine this industry. When they found that Internet home improvement could not get users and profoundly transformed the home improvement industry, the new revolution of Internet home improvement began.

The arrival of the new retail era provides people with a new way of thinking about the future Internet home improvement. From the perspective of new retail, it has become the trend of Internet dividend to find ways to solve the pain points and problems of Internet home improvement. The key to the future development of home improvement industry. Taking the new retail industry as a breakthrough, it has become the first choice for more and more practitioners to find ways and means to solve the difficulties and problems in Internet home improvement.

Taking the new retail industry as the nutrition base, Internet home improvement has opened up new development.

The subversion of the new retail industry to the traditional industry has made it look brand-new, and more and more industries have begun to see its integration with the new retail industry. The fertile ground for development in the post-Internet era. The home improvement industry is no exception. Internet home improvement has started the "sweet spot" of new retail by continuously increasing new retail and started a gorgeous new evolution.

Internet home improvement based on S2b mode is bidding farewell to B2B mode. We all know that S2b mode is one of the core modes of new retail. This model will subvert the e-commerce model represented by B2B and truly bring the business model into a new era dominated by new retail. The B2B model in the Internet era can only make home products and services seamlessly connect with users, but it can't change the home improvement industry itself, and the pain points of users will always exist.

S2b mode is different. Through deep authorization, the specific processes and links of the home improvement industry have been profoundly changed, thus changing the home improvement industry itself and bringing new impetus to the development of the home improvement industry. Although both S2b mode and B2B mode emphasize authorization, S2b mode is more intensive and diversified, which can bring fundamental changes to the home improvement industry.

Based on the S2b model, the development of Internet home improvement will no longer just stay in the platform model, but will involve more specific processes and links in the home improvement industry, by providing a front-line decorative big S platform. The company promotes the development of Internet home improvement through technology, industrialized workers and new tools. Based on the S2b model, Internet home improvement began to bid farewell to the B2B model and really entered a new stage of development.

Farewell to the platform and return to the industry, Internet home improvement began to return to reality. Almost all of the "internet plus" mode, the Internet home improvement mode is to achieve efficiency by collecting traffic from the platform, and to build a platform to achieve seamless efficiency. It is worth noting that although this method can improve the operational efficiency of the home improvement industry, it does not really change the home improvement industry itself, but only changes the access channels for users. From this perspective, this transformation of the home improvement industry can not solve the pain points and problems of the home improvement industry. In the era of Internet home improvement, we will also encounter the pain points and problems encountered in the traditional home improvement era, and the pain points of users cannot be completely eliminated. .

After entering the new retail era, the development of the home improvement industry began to bid farewell to the platform development model and truly return to the industry itself. Through going deep into the first-line decoration companies, the supply mode of the traditional home improvement industry will undergo profound changes, and the industrialization of the home improvement industry? It will further intensify and the home improvement industry itself will also change. The new retail era has opened a new development model for us. Due to the emergence of the new retail industry, many processes and links in the design of traditional home decoration, architecture and building materials will change.

The home improvement industry began to return to the industry from the platform itself, which shows that the whole home improvement industry has undergone major changes. By applying new technologies, new models and new methods to the specific process of the home improvement industry, the elements and operational logic of the home improvement industry will undergo profound changes, thus making the home improvement industry a new existence. Real technical vitality and identity. Say goodbye to the falsehood of the platform and return to the essence of the industry. The development of home improvement industry can bid farewell to the concept of trap and really bring new home improvement experience to users.

With the breakthrough of new technology application, the elements of Internet home improvement will undergo profound changes. "People" are the main body of traditional home improvement and internet home improvement, and these "people" are based on the decoration of guerrillas such as squadrons. This traditional method of providing home improvement products and services will only produce backward traditional original home improvement products and services.

Investigating the root cause of this problem, we can see that relying on traditional workers and lacking fresh blood supply eventually makes the home improvement industry always in a very low-end and disorderly development state. The arrival of the Internet era only solves the problem that these traditional home improvement products are distributed to owners through new channels. It has not really changed the internal factors of the home improvement industry. Workers are still those workers, but the owners have changed channels through home improvement.

The application of many new technologies brought by the arrival of the new retail era, especially the industrialization brought by this industry, can fundamentally change the traditional and original home decoration elements. Under the new retail outlets, some pollution and safety hazards in the construction of home improvement industry can be handed over to intelligent robots that study human behavior in depth. The production and distribution of building materials in the home improvement industry is no longer a brain matter. Imagination, but based on the design and supply of new technologies such as big data and cloud computing, the experience of home improvement products no longer stays in the era of "screen" such as computer screen and mobile phone screen, but starts from VR. More new experiences, such as AR and AR, are breakthroughs and enter a new era of multi-dimensionality.

The application of new technology brought by new retail is a breakthrough, and the elements of the home improvement industry will undergo fundamental and profound changes. With the wide application of new technologies, many problems such as design, building materials and workers that cannot be changed in the era of traditional home improvement and Internet home improvement will no longer exist. Due to the new retail industry, the changes in the home improvement industry will begin to take root in the composition changes of the home improvement industry.

The arrival of the new retail era and the gradual maturity of people who have been trying to find new development opportunities have found a new breakthrough, so they began to join the new flood of retail Internet home improvement. Although the arrival of the new retail era can provide us with a new way of thinking about the difficulties and problems of internet home improvement, there are still many people who think that new retail is a concept and have not really grasped it. The most effective meaning of internet home improvement.

Under feng shui, how does new retail make Internet home improvement a concept?

Whether it is the capital market or the domestic Internet giants, they actually regard new retail as a rumor in the post-Internet era. Because of this, we can see that Internet home entrepreneurs who are trying to find a breakthrough have turned their attention to the new retail industry. In fact, the subversion of the new retail industry can provide the possibility of solving difficulties for the Internet home improvement industry, but if the logic of the Internet is used to do new retail Internet home improvement, it will definitely bring about the development of the Internet. Home improvement enters the concept of biscuit cutting machine. In the end, new retail will eventually become a concept.

New retail will promote the industrialization of Internet home improvement. The obstacles in the home improvement industry determine that its industrialization road is not smooth. Due to the serious obstacles in the home improvement industry, the industrialization of Internet home improvement has not really been realized. With the arrival of the new retail era and the deepening of the B-end industry reform, people are more aware of the possibility of changing the pain points and problems of the home improvement industry itself. The key to avoid the concept of new retail is to promote the industrialization of internet home improvement by means of new retail, rather than blindly using new retail as a means to acquire users.

As long as the new retail method contributes to the transformation of Internet home improvement, it can really meet the user needs of consumers' upgrading, instead of just attracting users' attention with the concept of new retail and realizing the re-introduction of user traffic. Through new technologies, new models and new retail means, we can find more possibilities and truly realize the industrialization of Internet home improvement. Whether it is architecture, design or building materials, all the processes and links of Internet home improvement are likely to realize self-transformation through new retail, thus achieving the purpose of upgrading users' consumption.

New retail can really improve the operational efficiency of the home improvement industry. The so-called Internet home improvement era can provide efficiency. Actually, it's just a marketing tool. The efficiency of internet home improvement is only the efficiency of home improvement products, services and users, but it does not really improve the efficiency of the decoration stage. This is also the fundamental reason why many internet families claim that it is basically difficult to achieve in the short term.

After entering the new retail era, we should not only improve the efficiency of docking home improvement products with users, but also really improve the efficiency of decoration projects in the home improvement industry. With the help of big data to provide design efficiency, intelligent technology to improve construction efficiency, and cloud computing to improve the efficiency of building materials production and distribution, based on the efficiency of these links, we can improve efficiency in the home improvement industry. In the actual operation process, not only the purpose of shouting slogans is still the traditional practice of home improvement, but also the actual efficiency has not been fundamentally improved.

The new retail industry has really broken the barriers of internal contact and process in the home improvement industry. The long industrial chain of home improvement industry is our intuitive impression of home improvement industry. This means that a long chain of home improvement will eventually lead to a lot of time and energy to connect between different processes and links, which will lead to the whole home improvement. This industry is inefficient.

The new retailer hopes to bring real changes to the home improvement industry. It is necessary to solve the difficulties and problems that Internet technology cannot solve. Only by truly dredging the internal links and processes of the home improvement industry can the processes and links of the home improvement industry be unified and integrated, and the development of Internet home improvement will make a breakthrough.

Therefore, the key to avoid new retail concepts and gimmicks is that we can really eliminate obstacles in the home improvement industry through the internal links and processes of the home improvement industry, truly promote the development and transformation of the home improvement industry, and realize fundamental changes. A new era. At this time, the new retail is no longer just a concept, but a new force that can really bring real changes to the home improvement industry.

With the new retail era becoming more and more popular, Internet home improvement practitioners who can't find a breakthrough have begun to look to the new retail industry. The new retail way to promote the development of Internet home improvement has become the key to break the current ice age of Internet home improvement. Only by truly changing the pain points and problems in the home improvement industry with new retail, the combination of new retail and Internet home improvement will not be simplified as a concept.

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