Its design is avant-garde, the materials used are of high quality and the price is reasonable. Marks & Spencer is a second-tier brand in China, with specialty stores all over first-and second-tier cities.

The main consumer groups are1young women aged 8-28 14. The brand advocates the lifestyle of "pursuing perfection, elegance, romance and fashion", and takes "ladylike style" as the appeal point to cater to the yearning and pursuit of urban women aged 18-38. This brand of bag is fashionable in style, but it is very individual.