The advertising industry in China has developed for nearly forty years. With the rapid development of the times and the ever-changing scientific and technological progress, the advertising industry is also evolving with the pace of the times.

1 97965438+1October 28th, the first TV advertisement of China was broadcast by Shanghai TV Station, with a duration of1minute and 30 seconds, followed by a slide of 10 seconds, which read "Shanghai TV Station accepts advertising business from now on". This epoch-making advertisement is regarded as the beginning of the history of TV advertisement in China.

Interestingly, the concept of "advertising" was not in the minds of the audience at that time. The advertisement of "participating in Guiyang Rongjiu" was once regarded as a news report by them, while the People's Daily article "Shanghai resumed commodity advertising business" was renamed as an advertisement, which also became the earliest prototype of TV story advertisement.