The core of Haier culture is innovation, which is a cultural system that has emerged and gradually formed during Haier's 20 years of development. Haier culture is constantly innovating and developing, guided by concept innovation, guided by strategic innovation, guaranteed by organizational innovation, illuminated by technological innovation, and driven by marketing innovation, accompanying Haier from scratch, from small to large, from weak to strong, from China to the world. The biggest feature of Haier culture is the general recognition and active participation of employees. At present, Haier's goal is to create a world-famous brand in China and win glory for our country. This goal perfectly combines the development of Haier with the personal value of employees, and fully realizes the personal value and pursuit of employees in the process of realizing Haier's greater goal of becoming a world-famous brand.