The company pays attention to corporate culture, and interpersonal affinity theory is the core concept of the company. This concept originated from Confucian classics, emphasizing respect for people, attaching importance to interpersonal affinity, and attaching importance to moral appeal and popular support. The company inherits profound Confucian culture, and tries to cultivate national industries with national literacy and shape national brands with national spirit. I hope to organically integrate national culture with foreign customs.

Core competitiveness-constant change and continuous innovation.

Development concept-seize the opportunity and follow the trend.

Enterprise style-selfless dedication, the pursuit of Excellence.

Enterprise slogan-do what you want to do and be worthy of my heart.

Management philosophy-innovation every day, crisis every day; Self-management, self-improvement and self-development.

Market concept-world vision; The market is infinite; The biggest enemy is ourselves, and the biggest market is within ourselves.

Product concept-stand at the forefront of the market and seize the commanding heights of science and technology.

Talent view-only useless management, no useless talent, people do their best.

Image view-human image: honest, hardworking, capable and dedicated. The image of things: efficient innovation and complete standardization. The image of things: novelty, elegance, perfection and taste.