Vipshop will mainly focus on clothing and beauty makeup. Its slogan is "a website dedicated to selling things", and the main theme is the discount of big-name products. Some clothes with thousands of dollars in physical stores may be bought at 2-3 fold at Vipshop, and they are still genuine. JD.COM focuses on electronic products, such as mobile phones, smart watches and other digital products. In recent years, with the expansion of its volume, it has also joined the market of large and small household appliances. Three Squirrels is a pure Internet food brand, and it is a modern new enterprise that develops forest foods such as nuts, dried fruits and tea, and sells them under its own B2C brand.