1, logo is a graphic. It is a symbol representing the company, which is placed on products and business cards. Logo is the abbreviation of LOGOtype, which is used to identify and promote companies. Through the image logo, consumers can remember the main body and brand culture of the enterprise. Logo in the network is mainly a graphic symbol used by various websites to link with other websites, representing a website or a section of a website.

2. Slogan is a language. It is the company's belief and commitment. Generally, it is an advertising word, which means a slogan. Slogan is very important for an enterprise, a product and a website.

Advertising slogan is a specific business term used repeatedly for a long time. Its function is to express the characteristics and advantages of enterprises or commodities in the shortest words and give people concentrated advertising information.

Icon covers a wider range (including logo), which is generally the logo of a company or organization and its products.