Special attention is a news column focusing on people's livelihood news. Its predecessor is Beijing Noon News, a news information program broadcast by Beijing TV every day 12:30. Always adhere to the column purpose of "paying attention to social development and being close to people's lives". Strive to use the speed of express delivery, special perspective and special means to report things that people care about, things around them, difficult things and annoying things. Interpret news events truly and objectively, and pay close attention to people's lives rationally and meticulously. Listen to the voices of the people, reflect social hotspots, solve problems for the people, and build bridges for the government.

First broadcast time: every day 12:00(BTV- Beijing Satellite TV, live news broadcast in parallel, premiered every day 12: 30 on February 28th (including Beijing noon news)).

Replay time: 65438+ 05: 55 every day (BTV-news channel replay)

Special position

"Special Concern" is the vanguard of the livelihood news program of Beijing TV. The reason why it has been in the forefront of ratings for a long time has its own special features.

Every noon, for Chaohui Sang, the anchor of Special Concern, it is his "prescribed action" to soak a cup of green tea to moisten his throat after the half-hour live broadcast. After sitting as an anchor for six years, I am used to "talking" on time and calculating my schedule frame by frame with TV thinking. Tired or happy? Chaohui Sang, who claimed to be low-key and not love God Kan at ordinary times, became witty as soon as she sat on the anchor position. "How many people can communicate with thousands of audiences every day?" This must be a kind of happiness. "

"Special attention" pays attention to people's livelihood and people's feelings, and reports people's feelings every day. "If you are used to thinking and looking at problems from the standpoint of' people', people's life will stimulate people's desire for communication and sense of responsibility in various ways." Chaohui Sang said that the vivid content that he pays special attention to every day is his motivation to enjoy it.

In fact, among the "communication" emphasized by Chaohui Sang, "special attention" has gradually become the iconic brand of the livelihood news column of Beijing TV. Pay attention to social development, close to people's lives, and pay special attention to the top five in Beijing. However, according to Liu Jianhui, the editor-in-chief of this column, while Special Concern has achieved high ratings, the audience's love is also becoming a powerful pressure. This invisible baton spurs the column group all the time, and invisibly forges the reporters and editors of the column group into an iron army (blog). Dozens of reporters in the column group rush around the streets of Beijing day and night every day. Just like paying special attention to this name, many reporters in the column group have also developed very "special" skills.

Xia Lei is a senior reporter of this column, and the team he pays special attention to is really worth mentioning. After years of training, many reporters in this column have extraordinary skills, some have practiced martial arts, and some are familiar with local dialects. These skills provide convenience for them to do interviews. "Like our unannounced visits, many interviewees have ulterior motives and are highly vigilant. If I could talk to him in dialect, they wouldn't be so wary. Of course, they can do Sanda and improve their self-protection ability. After all, some interviews are really too dangerous, and some interviewers will carry weapons with them. "

Xia Lei joked that in order to make some negative reports, the reporters in the column group would transform themselves, and their performance skills were no less than those of professional actors. Goose feather dealers, coal buyers, military buyers, contractors, milkmen, etc. They have all starred in them, but there is one thing: "actors can play tricks, but we can't show flaws." In fact, flaws mean life-threatening. Many times, journalists pay little attention to the news that has aroused strong social repercussions.

Liu Jianhui, the editor-in-chief of this column, said that it is because of the professional attitude of journalists that Special Concern has maintained its continuous influence. "After the news broadcast, it caused a response, and the reporter's bitterness and tiredness disappeared. A strong sense of social responsibility supports the entire column group, and it completes the interview task again and again, and does not slack off. " Liu Jianhui gave an example to the reporter. Not long ago, a report in the column "10 More than one household has been hacked for more than a year" reflected that the No.97 courtyard of Xuanwai Street was wrangled by many units. As a result, the electricity reform project could not be carried out, and the power supply department was cut off for more than a year because of arrears. For more than a year, many residents in the hospital 10 had to live in the dark, and many residents had to wait until midnight 12 to go home, just to sleep. The column reporter conducted an investigation and interview and visited several relevant units and departments. On the third day after the program was broadcast, the residents of No.97 Hospital used electricity. "Everyone is very happy. In fact, the reporter editor of the column is also very excited. The fun of people's livelihood news is here, and you can directly see the changes brought about by our efforts. "

Liu Jianhui said that in order to make Special Concern bring more freshness to the audience, more theme planning will be launched in the future to bring more practical help to the people. In the coming May Day, columnists will also pay a return visit to many people and things they have interviewed in the past. "Special attention is not short-term attention, but our attention to some things will be long-term, so that we can be closer to the people." In Liu Jianhui's eyes, special attention to brand value is long-term.