Floating boat method: as long as it is better than competitors, "semi-cultivation" is also possible. As long as you stay ahead of your competitors, you can take the initiative in the market.
Only the idea of off-season, not the market in off-season: Haier believes that the business goal of an enterprise should be to be close to the market, and the most important thing is to develop the market and create new markets, so as to guide consumption and lead the market.
The unchangeable law of the market is always changing: we should constantly improve our goals according to the rapidly changing market.
Create the future: creating emotions means being passionate about work; Is to constantly meet the individual needs of users; Is to do things with your heart, make products with your heart, and be a user with your heart. Haier people have been creating impressions, as an expert from the internationally renowned consulting firm Rand Company said: "In the process of Haier's internationalization, we will definitely open a bright future with a brand image that constantly creates impressions, is highly cohesive and constantly innovates!"
Users are always right: 1995, Haier put forward "star service" with the aim that users are always right. That is, the user is a parent of food and clothing. As long as they can constantly provide users with the most satisfactory products and services, users will bring the best benefits to enterprises.
The problem of market is the theme of our innovation: the connotation of "creating market" is not limited to competing for share in the existing market, but creating new markets with our own advantages. Enterprises should be good at redoing "a piece of cake" and lead the market by creating new markets and guiding consumption.
Keep a close eye on the market and create a good reputation: keep a close eye on the changes in the market, even find the needs of users before the market changes, meet or even exceed the needs of users at the fastest speed and create a good reputation.