Roewe's brand slogan is "Taste, Technology, Realization", which expresses the determination and confidence of Shanghai Automobile to inherit the advanced international automobile technology with an international vision and innovative ideas, and to create a new classic of international brands with civil automobile technology as the core.

Roewe's "R logo" will soon be a new generation logo, which is the visual effect presentation of intelligent design philosophy. The bright wireframe and the use of no background color symbolize more possibilities for the new generation of "R-mark" and Roewe's determination and belief to create a new classic of an internationally renowned brand with the slogan of "taste technology, know what it knows and does".

Car brand

Roewe's logo centers on two standing lions guarding the Chinese watch. The lion is a traditional totem symbol in China culture, which contains the dignity of the Chinese nation, while the lion is the king of beasts, which also symbolizes auspiciousness, majesty and solemnity in China culture.

Below the logo pattern is the fusion of letters "R" and "W" drawn by modern methods, which is the abbreviation of brand English name (Roewe). This car is a 1 brand car under the Shanghai Automobile Industry Group. The car technology of this car comes from the rover recycled by Shanghai Automobile. Roewe products have already covered the mid-level car and mid-to high-end car markets, and "technology" has long been the logo of Roewe cars.