First, the number of apples planted is too much, and the market is oversupplied. Compared with the requirements of planting conditions, apples are not harsh. They are common cash crops, and many fruit farmers make a living by planting apples.
After a large number of apples are planted, it is impossible to sell all the picked apples at once. After all, the market demand is indeed limited, and if there are special circumstances, Apple's sales will fall even more.
Therefore, in order to extend the sales time of apples and grasp the initiative of price to a certain extent, fruit farmers will choose to spread fine sand and dig cellars for storage.
The second is the update of refrigeration technology. Apples can be stored for about a year. The traditional storage method can only be stored for 3-5 months, and it is prone to accidental decay and may be stolen. However, when cold storage enters the field of vision of fruit farmers, many fruit farmers will choose to use cold storage instead of traditional methods. After all, it can be kept for about a year.
However, this method also has some disadvantages, that is, after apples enter the cold storage, the owner of the cold storage takes the lead. He plays the role of middleman between fruit farmers and merchants and starts to earn the difference. Sometimes, without even informing the fruit farmers, they sell the apples themselves, and then inform the fruit farmers to get the money. It is quite difficult for the fruit farmers to defend their rights.
Third, some e-commerce companies spend too much sympathy and are used to playing emotional cards. In addition to the excessive number of apples, the upgrading of preservation technology, and the "feelings" of artificial speculation. Some e-commerce companies are not fruit farmers at all, but they are using the slogan of "fruit farmers are unsalable" to fool consumers into sympathizing with consumption.
However, consumers gradually discovered that this was not the case at all. The people who shouted these slogans just played the emotional card and then took the profit.
The fruit farmers who are really unsalable and need help don't have enough publicity means and resources. They can only watch those apples rot slowly or be forced to sell them to merchants at high prices.