I would like to introduce the bookmarks of our China Water Conservancy Museum's "Sikong Shouxin" series of cultural and creative products.

Bookmark renderings

The above picture shows the unfolding effect of the finished product design.

Let's sort out the design logic first.

First of all, China Water Conservancy Museum is a museum of water conservancy industry. Water conservancy management is not a national management function after the founding of New China. The earliest water conservancy can be traced back to slave society and Dayu period. It is not a myth that Dayu, the world-famous man who managed water for three times, did not enter the house. Throughout history, it was Dayu's father who initiated water control, and it was Yu who completed the great cause of water control. Therefore, Daewoo is very suitable as an industry representative and mascot. Our design idea, the first choice is to determine the first element, the protagonist-Dayu, and his familiar label "three doors don't enter"

Bookmark cover deepening design draft

Secondly, is there a clear functional title for water control? The answer is yes.

Sikong was the official name of China in ancient times. Since the Western Zhou Dynasty, it has been placed in the third place, equivalent to the sixth Qing Dynasty. With Sima, Sikou, Shi Si and Situ, they are called "Five Senses" and are in charge of water conservancy and construction. Jin Wen is a department staff member. Spring and Autumn Period and Warring States Period.

Confucius used to be a passerby.

Shun once used Yu as a place to pass water.

From this information, we can easily see that the names of the earliest water conservancy officials are common. This is the origin of this set of cultural and creative products named "Sikong Shouxin". Select two elements to determine-naming principles are common. Hand letter means hand gift. It's called "Sikong Shouxin"

Then again, the official position is universal, is there a standard for work execution? In the words of modern HR, do you have a job description? Ha ha. Needless to say, history is only silent, but it will never be buried. The ancient "job description" is not only clear but also elegant. A few words, simple and clear.

Let's look at the big picture. Originally published in Guanzi Li Zheng: "Breaking water, clearing ditches and blaspheming, repairing obstacles and blocking water, although excessive water, is harmless to grains, which is not uncommon. Although it is fierce, it is a common occurrence. "

Water conservancy is a common responsibility, which clearly expounds what to do and how to do it. As a national institution, it does these things for the people. Isn't the content of the whole museum to record and study these history, actions and achievements according to time and basin?

Ok, then choose three decisive factors-joint responsibility.

We printed it on the back cover and engraved it on the bookmark. Every bookmark has a responsibility.

It is also a direction that industry museums need to publicize and deepen the mass base to reflect their functions, deepen communication with visitors and play the role of communication link.

Wenchuang products only have ancient culture, which can cause * * *?

Fourthly, I think spiritual training should not only make people stand on high places to watch, but also have something that can be used on the ground, which can be easily picked up and connected with users. What is this?

Nature is the spirit of water culture and water control culture. Spirit is immortal and will be passed down forever. Everyone can use it and be encouraged.

So the fourth element is the word "water" in ancient calligraphy, which represents water culture.

Element 5: ups and downs don't give up, when you can cut through thorns.

The intention is obvious: please look at how the ancient sages fought against heaven. They were brave and resourceful. They use it to accompany you, encourage you, and be invincible when crossing mountains and encountering water ~

Limited to space, marketing will not be discussed for the time being ~

Attached with this volume series products:

I'm Dayu's brother, the spokesperson of China Water Conservancy Museum's image and cultural and creative products.

Behind me is a professional design team.

Wenchuang has never just posted a beautiful picture.