Maotai ice cream, cross-border ice cream, is the company's first breakthrough in approaching young consumers. Maotai ice cream is a new product jointly developed by Maotai technical team, Mengniu and other dairy professional manufacturers, as well as research institutes such as Jiangnan University. Maotai ice cream is the only non-alcoholic food named after Maotai.
Maotai ice cream is a kind of full-fat ice cream. The product contains more than 38% raw milk, more than 20% animal fresh cream and more than 8% milk fat. In addition, Maotai ice cream also added about 2% of 53-degree flying Maotai. This proportion is the best proportion range of ice cream finally determined by Maotai ice cream technical team after hundreds of experiments and taste comparison.
Maotai ice cream new products
In terms of taste, Maotai ice cream expands outward on the basis of classic original flavor, green plum boiled wine flavor and vanilla flavor. Yogurt ice cream takes raw milk as the main raw material, and the flavor of the product is formed by 100% full fermentation technology.
Matcha ice cream had better be Guizhou Matcha, with unique aroma and green color. The raw material of blueberry juice pulp is high-quality concentrated blueberry juice, and its content accounts for 12%. In addition, these three new products all continued the previous proportion, and all added 2% 53% vol Kweichow Moutai.
In terms of types, the three new types of Maotai ice cream are clear, and yogurt ice cream, matcha ice cream and blueberry juice ice cream are clear full-fat fermented milk ice cream, clear full-fat ice cream and clear ice cream respectively.
The packaging of the three new products is also "completely new". In order to better fit Kweichow Moutai and improve the use experience, the shape packaging of Maotai ice cream continues the classic shape of Kweichow Moutai, and changes the theme colors according to different tastes: yogurt ice cream is platinum, matcha ice cream is green gold, and blueberry juice ice cream is blue purple gold.
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