Bape, the leading brand in Harajuku, Japan, is definitely a typical representative of trend culture. Although opinions vary, NIGO's success is obvious to all.

1970, a boy named "Zhipengmei" was born in Takasaki City, Gunma Prefecture, Japan.

1993165438+1October, he founded the brand named "A bathing ape in Luke Waltry".

BAPE's full name is

Like other designers in Harajuku, NIGO graduated from Tokyo Institute of Culture and Fashion, but BAPE's LOGO was not designed by him, but by an important figure in Harajuku culture. A good friend of Nao Tomomi, a famous illustrator, also likes the movie Planet of the Apes-Skate Thing-nicknamed skateboarding-and spent a week designing it.

BAPE is based on the head of an ape-man I don't know how much it has been changed. At first, I thought it was very personal and cool, but later I watched it too much and it was all pirated. Quality is no longer a bad word to describe. To be honest, I want to watch it again. ...

Bape also started with T-shirts. Only 50 pieces of each style were produced, of which 30 pieces were distributed to employees and friends, and only a small part went to the market. Someone asked him how he made money. BAPE was not built to make money. To put it bluntly, it's NIGO's own brand, and it's cool. Because he had many other jobs at that time, income was not a problem, so he insisted on the quality of his products and wanted to do something that satisfied everyone around him. NIGO said in many interviews that money has never been the first in his mind.

Bape has been designing T-shirts for about two years. Because of its unique design, guaranteed quality and limited quantity, it can show its own personality, so it gradually became a little famous among Japanese hipsters, and then slowly began to design other clothes. 1998, Kimura Takuya, the popular king of Japan, appeared in a TV advertisement in BAPE costume, and BAPE quickly set off a craze in Japan. Later, many Japanese artists such as Tadanobu Asano and Sae Isshiki watched TV through BAPE, and there were also many artists from Taiwan Province Province and Hong Kong, such as Andy Lau, Edison Chen and Cecilia Cheung. Recently, Show Lo, a pig who loves to wear BAPE, almost always appears on the show. In fact, many artists in Japan, Hong Kong and Taiwan don't wear BAPE very much, because there are too many people wearing it, and no one is sexy. Unless it is a very classic style or a limited edition that is hard to buy, the trend is largely to follow suit. People will follow what is popular for a while, but they won't wear it after a while. However, regardless of others, people who have their own ideas and others look comfortable are truly stylish hipsters.

200 1 BAPE women's clothing brand BAPY (Busy Working Lady) has made it clear that it is aimed at young OL groups and has nothing to do with the initial inspiration. The designer of BAPY is KIKO, and the clothes are all lovely elements, such as ice cream and leopard print. The theme of recent spring and summer is this tongue-spitting skeleton named Chloé chan.

This little monkey named Little Miro is a masterpiece of BAPE toy series. It has a special concept store. Besides BAPE, it also appears on women's and children's clothing lines. BaPE's shoes, BAPESTA, are also best sellers. The style is relatively simple, and most of them are changed.

However, Bape is definitely not just a clothing brand. Although it is very successful in clothing development, NIGO has developed a series of concept stores, from barbershops, coffee shops, galleries to MILOSTORE, which is simply the kingdom of Bape.

NIGO can be so successful. According to himself, he has always been based on his own preferences, regardless of the needs of consumers or the reaction of the market. However, the effect is surprisingly good every time. For many original brands, it's a little easy to stand and talk. After all, it is impossible for most people to run a brand without making money. Another important reason for NIGO's success is that he is also an important promoter of trend culture. He has been committed to introducing international trend art into Japan, and actively cooperates with various art design or commercial units to vigorously promote trend culture. Needless to say, we are both classmates and friends, and our cooperation has never stopped. Others, such as Pepsi, Adidas, Microsoft, etc. , is always a topic, the latest cooperation is the United States and the name of the street.

However, many people think that BAPE is nothing remarkable, just opportunistic, and the elements used are things that will not be outdated, such as camouflage and cartoon images, which are repeatedly used in all products, causing fatigue bombing. Secondly, most of Bape's clothing is basic, and it can't be regarded as clothing design without design and cutting. What many people criticize most is that most of Bape's things are imitations. They say it's a tribute to their predecessors, but in plain English it's plagiarism. Jeans copied Levi's; ; Shoes copied from Nike Air Force One; ; Converse all-star; There is nothing unique about yourself. It is said that Ba pesta's logo is converse+Nike. Moreover, all the products that Bape imitates are actually best-selling styles, just adding their own logos or patterns.

In fact, the design is plagiarized, which is nothing, just don't go too far. Although BAPE is too obvious, it has succeeded. After all, BAPE can't invest a lot of money to study its own shoes, and imitation shoes can also sell well, so Nike is silent. Although BAPE imitates plagiarism in some products, it is creative in store decoration and product packaging, and the most important thing is good quality control. Because NIGO repeatedly stressed that BAPE is not selling clothes, but lifestyle and quality of life. Therefore, the quality of BAPE products has always been guaranteed. In the cooperation plan with Pepsi, we insist on limited supply. When consumers in Hong Kong were hyping BAPE products and ignoring the philosophy of life represented by BAPE, NIGO resolutely closed its first overseas store. In fact, as long as NIGO agreed to produce more products in each plan, he could earn more money than he does now, but he didn't. This pursuit of detail and quality has made BAPE respected and successful all over the world, and it is worth learning from hipsters who want to be their own brands in China.

Neighborhood introduction (NBHD):

Neighborhood originated from 1992, formerly known as Neighborhood &; NYC (new york City) was originally sold in the alliance of SOHO District. The design style at that time, because the designer was American, was biased towards militarized patterns and simple graffiti. The designer of Eightsound is Nosuke Long, who used to work for MAJOR FORCE Record Company established in Hiroshi Fujiwara! Responsible for the design of CD cover. 1994 officially established the brand NH~ (the difference from the American version), and the design is very close to W)TAPS! It is also military-oriented! It is also rumored that he asked NIGO for business methods and experience! Let the brand cause advance by leaps and bounds!

Yohji Yamamoto

Origin: Japan

Brand introduction:

1.YOHJI YAMANOTO graduated from keio university with a major in law, then entered the design department of B.F.G college and won the F.E.C award twice.

2. yohji yamamoto's brand design concept is partly taken from nature, so it has an asymmetric aesthetic feeling. Yohji yamamoto thinks that glasses are not 65,438+0,000% tools. He thinks that only 80% are tools and 20% are a part of the overall beauty of the wearer.

The glasses he designed have some special themes, such as paper clips, tools, propellers and so on. And the metal frame adopts the most original primary colors and new alloys. His plastic frames are brown, gray, olive and black, and his lenses are green and gray.

Issey Miyake:

Issey Miyake, a pure Japanese, is a top fashion designer. His achievements not only made the Japanese proud, but also made the French not only a French fashion master, but also the towering Eiffel Tower look less domineering in front of him.

1938, Issey Miyake was born in Hiroshima. After graduating from the Graphic Design Department of Tokyo Tama University, Issey Miyake went to Paris Fashion Design School for further study. Before following designers Guy Laroche and Givenchy, he studied in Paris Haute Couture Alliance, which laid a solid foundation for tailoring technology. 1970, Issey Miyake design office was established and started the service design work.

Kenzō Takada is not a completely Japanese brand, and its European ancestry is generally half Japanese.

Others: undercover, mastermind, number nine.

8 Respondent: Ming