Local sales declined, and the first wholly-owned company was established in China, announcing the closure of Japanese 10% stores and layoffs of more than 50%. Ito Yokado, as a typical representative of GMS format in Japanese retail industry, had to "sadly urge" to shrink the domestic market under the overall downward economic environment in Japan.
2. 1 1 At the end of the year, the temperature in Chengdu began to plummet, but Chengdu Ito Yanghuatang chose to make personnel adjustments at the end of the year for the first time. Different from the routine personnel changes every year, Ito Yanghuatang has adjusted 20% of its employees to various stores this time, which involves the personnel position changes of nearly 130 employees of the company.
3. Ito Yokado's winning way: loyalty to customers is more serious than other enterprises.
In the 1970s, when Suzuki Wenmin just introduced 7-Eleven from the United States, Ito Yokado was only a small and medium-sized enterprise. Forty years later, Qiheyi Holdings has become one of the largest retailers in the world. Who would have thought that Suzuki Wenmin, now known as the "God of Japanese Management", was still a layman who didn't know how to sell when he just took over 7- 1 1?
Only when Fortune Global Travel reporter walked into this huge enterprise with hundreds of thousands of employees did he deeply understand the rigorous attitude of Japanese enterprises towards business. In order to improve the taste, a fried rice can be studied for 20 months, and the hardness of noodles should be made into statistical tables, one by one. If someone asks what the success of Qiheyi is, it is more serious than other enterprises.
In Qihe, "loyal to our customers" is not a simple slogan. Although he is over eighty years old, Suzuki Wenmin still has to preach this theme to shop instructors from all over Japan at a meeting of thousands of people every week.
In Ito Training Center, the training of store staff can be refined to control the temperature and water quantity of instant noodles. Behind the bustling Ito Yokado store is the statistical analysis of sales data and customer psychology again and again, even including repeated consideration of weather, temperature, festivals and many other factors. Every noon, all company executives, including Suzuki Wenmin, will sit at the dining table and taste 7&; I have developed my own food, and once someone raises an objection, it will immediately stop production and take it off the shelf.
In Tokyo, a China employee of 7-Eleven said that even new employees in 7-in-1 Group would not be at a loss when faced with a large number and variety of retail goods from the beginning. "Because every step here has rules to follow."
20 12, Ito Yanghuatang (China) Investment Co., Ltd. was formally established, and three Fu Bo branches were added in the southwest market. In the future, Qihe and Iraq will have closer ties with Sichuan. We also look forward to this enterprise that refines retail to the extreme, bringing more surprises to Sichuan.