The significance of Anta can get some enlightenment from its brand logo and slogan. First of all, from the logo of Anta, it adopts the "A" shape formed by the intersection of four arcs with different radii. This logo not only symbolizes the comfortable and practical spiritual quality of Anta people, but also shows the unlimited development prospects of Anta people's pioneering spirit. At the same time, the variant "A" also abstracts a soaring image, which implies the spirit of pursuing progress and constantly surpassing. Secondly, judging from the slogan "Never Stop" of Anta, this slogan conveys Anta's enterprising spirit of never satisfying the status quo. It encourages people to constantly challenge themselves, pursue higher goals and grow and progress with Anta brand. Therefore, it can be said that the significance of Anta covers many spiritual connotations such as starting a business with peace of mind, being a down-to-earth person, pioneering and enterprising, and making continuous progress. These elements * * * have become the core concepts and values of Anta brand, and have been widely recognized and praised by the market. In addition, Anta is not only a brand of sporting goods, but also bears the responsibility and mission to society. Since its establishment, Anta has been actively fulfilling its corporate social responsibility, caring for society, and donating money and materials to the affected areas of major natural disasters, showing its deep concern and dedication to society.