(1) Relying on industry and service industry. This year's Fashion Festival aims at "relying on industry, serving industry and upgrading industry" and "combining festivals with meetings", aiming at promoting industrial transformation and upgrading, downplaying festivals, highlighting industries and being more pragmatic and professional. The ten main activities identified are basically concentrated in this industry. The 16th Ningbo International Fashion Expo, as the core activity of the Fashion Festival, provides an activity platform for exhibitors to expand the market, economic and trade cooperation, brand cultivation, fashion release and information exchange. Through the joint efforts and careful cultivation of the government and industry, Service Expo has become the first professional textile and garment exhibition and national A-level exhibition in East China, and the exhibits have also developed from a single men's wear to a complete industrial chain covering men's wear, women's wear, children's wear, business and leisure wear, clothing, flour accessories, clothing machinery and fashion trend release. In the clothing exhibition section, men's wear, women's wear and children's wear are in full bloom, indicating that the diversified development pattern of the clothing industry in our city has made a significant breakthrough, and the good trend of the gradual rise of clothing brands has gradually taken shape. In addition, a series of activities were held in Ningbo International Convention and Exhibition Center, such as the release of fashion trends, the National Clothing Dealer Conference, the China Clothing Forum, the National Clothing E-commerce Conference, and the Ningbo Clothing International Buyers' Order Fair, which complemented the Service Expo and served the clothing industry. During the Fashion Festival, there were 20 brand catwalks, including four in the Exhibition Center/KLOC-0 and six in the Pearl Shell in Hefeng Creative Plaza. In addition, there are five special exhibitions of China's cutting-edge designers in the Convention and Exhibition Center, which provide opportunities for garment enterprises and designers to learn and communicate, and are also one of the ways for brands to expand their influence.
(2) There are many brands and many bright spots. 387 enterprises and 335 brands from more than 50 countries and regions, including Hongkong, Taiwan Province, South Korea, Finland, Germany, Italy and the United States, participated in the16th Ningbo International Fashion Festival. The number and quality of participating brands reached a record high. First, the number of independent brands has increased. For example, GabbyLoop children's wear, DBI women's wear and No.22 men's wear are all independent brands of foreign trade enterprises participating in the service fair for the first time. Second, the number of women's brands has increased significantly. On 20 1 1, the first women's clothing pavilion was very popular with exhibitors, and its scale was further expanded, with an increase of 20% compared with 20 1 1. In addition to well-known brands such as Ding Yue, sv, Dan Yunke, Hua Shimei, Yi Sijun Kai, Merlot, Noah, Aite, Tianya and so on. Zhongzhe Group, which is famous for its fashionable men's wear, will launch ONE MORE for the first time at the Service Expo. Third, the children's wear exhibition area has gradually become a scale. After several years' cultivation and the development of children's wear brands in Ningbo, the children's wear exhibition area has also become one of the highlights of the Expo, with the scale three times higher than that of 20 1 1 and the number of brands doubled. In addition to Barbie Lele, Chunyazi, Yixiu and other brands, GabbyLoop, Locke Cowboy, Li Peng, Yihang and Bai Na will all launch children's wear brands on the spot. In addition, there are many brands of pregnant and baby clothes and underwear. Fourth, the enthusiasm of overseas exhibitors is high. There are more than 20 Korean clothing brands on the scene, and many fashion shows. The works of Italian, Taiwan Province and American designers will also be stationed in the International Pavilion. Among them, the Italian high-end brand COPPOLELLA (Bolela) (men's and women's wear) will hold the world premiere of 20 13 spring and autumn clothing in Ningbo International Convention and Exhibition Center, and will take this opportunity to face the Asian market for the first time.
(3) cutting-edge fashion, leading the trend. One of the highlights of the 20 12 Fashion Festival is a series of activities to release fashion trends, fashion information and lead the industry fashion. It mainly includes four contents: 1. Static display of China textile fabrics in autumn and winter (20 13/20 14) to provide creative design inspiration for exhibitors, thus improving the product innovation ability and competitiveness of Ningbo garment enterprises. 2. 20 12 cutting-edge designers enter Ningbo. 10 China cutting-edge designers will release their works in the form of a dynamic catwalk at the service Expo site, aiming to show the latest fashion trends, convey the latest information of the industry and recommend outstanding design talents through catwalk. Third, the joint exhibition of cutting-edge designers' works, which is the first activity held in Ningbo, promotes cutting-edge designers and design works by static display and leads the industrial fashion. Fourthly, the docking fair between cutting-edge designers of China Garment Alliance and Ningbo garment enterprises was held for the first time. With the theme of "creative integration", designers and clothing enterprises can communicate face to face and seek win-win cooperation between designers and enterprises. Through a series of activities, it aims to let cutting-edge designers enter Ningbo activities and become well-known brands of the Expo.