Tmall International was officially launched by Alibaba Group on February 9, 20 14 and 19. Tmall International mainly provides overseas imported goods directly to domestic consumers. All platform merchants are settled by overseas entities, and the goods are delivered through overseas direct mail or domestic bonded warehouses. Tmall International guarantees 100% authenticity, and invites all merchants to settle in, and the brand qualification is guaranteed.

All the merchants in Tmall International have been strictly selected. Tmall International merchants promise to sell 100% overseas original products and provide "genuine product guarantee" service, that is, when shopping at Tmall International, if the goods purchased by the buyer are legally and effectively identified as fakes, they have the right to launch an activity for defending the rights of "receiving fakes" through "Apply for refund/apply for after-sales service" on the page of "My treasure bought by Taobao".

The amount of compensation is limited to "one refund and four compensation+postage paid by the buyer" of the actual commodity price paid by the buyer. Once it is found that the merchant is selling fake goods and non-original products, Tmall International will severely punish the merchant according to the agreement and rules until the agreement with the merchant is terminated. Finally, Tmall International will conduct random inspections on the goods sold by merchants from time to time to monitor the goods.