Personal charm is an indispensable factor to win the US presidential election, and Obama is an excellent spokesman in this respect.
Many people compare Obama to Kennedy, and he consciously moves closer to this image. Both of them are equally young and handsome. They graduated from Harvard and came from the same Senate. They are famous and eloquent. Obama deliberately imitated Kennedy, and his efforts were recognized by the Kennedy family: Kennedy's younger brother called him Kennedy's best political heir, and Kennedy's daughter said without hesitation: "I waited for half my life just to wait for someone so like my father." As a result, the glory of the "first family" warmed Obama.
More importantly, Obama used his background carefully. Instead of playing the minority card, he insisted on the unity and integration of different races, which made him very popular. His African ancestry, his years in Hawaii and Indonesia with strong Asian flavor, his frivolous behavior of being a gangster and smoking marijuana, his elite education background at Harvard Law School and so on. So that he can find common ground when facing different groups of people, thus attracting ethnic minorities, winning the support of many white elites and mobilizing young people who have always been indifferent to politics.
On election day, Obama proved his charm with facts: American media said that about 65.438+300 million voters voted in this election, reaching the highest level since 654.38+0.960. Some commentators pointed out that the "Obama generation" (1young people aged 8 to 30) was the key factor for Obama's victory. Among the voters who voted in this year's US general election, 1 out of every1out voted for the first time. Most of them are young non-white voters, and about two-thirds of the new voters are under 30. It is reported that every five new voters have 1 black and 1 Hispanic, and Obama has successfully attracted two-thirds of Hispanic voters and almost all black voters who voted. In addition, Obama has successfully attracted more than half of the votes of female voters.
The power of emerging media is prominent in the network era.
Obama's campaign slogan is "We Can"! Grasp the status quo of people's ideological changes and show their vitality. Some people say that the Internet is to Obama what television is to Kennedy and radio is to Roosevelt. The Obama team made full use of the Internet, mobile phones and other emerging media throughout the campaign, which not only laid a solid foundation for his success, but also became the best footnote for Obama's "new".
In the most expensive marathon in the American election, excellent fund-raising ability is undoubtedly one of the magic weapons to win. According to reports, Obama raised a total of 620 million US dollars. The Obama team spent as much as $292 million on advertising, exceeding the total fundraising of its competitor, John McCain, which was $230 million. Among them, the role of the network can not be underestimated. The Internet has been compared to Obama's endless "cash machine", and its online fundraising has hit record highs. It is reported that more than 85% of Obama's total fundraising comes from the Internet, and most of them are small donations below 100. It is also reported that 1/4 of Obama's campaign funds come from small donors who donate less than $200. No matter which statement is true, there is no doubt about Obama's diversified fundraising methods.
The significance of the Internet to Obama goes far beyond "ATM". Obama launched his own website at the beginning of the campaign. Its design makes use of social networks and interactive elements to a great extent. Users can discuss on the website, organize fund-raising by themselves, watch videos and so on. One of the videos named "Obama Girl" has been watched more than 4 million times on YouTube and appeared in TV news and talk shows many times. In addition, Obama spent millions of dollars to buy keyword advertisements in Google, a search engine, which successfully guided browsing users to their own campaign websites, or became their own supporters or donated money. Internet is undoubtedly the best platform for Obama to attract and communicate with voters.
On the election road, times make heroes.
"Bad timing" may be the sigh of supporters of * * * and party presidential candidate John McCain. Experts pointed out that throughout the electoral history of the United States, except for the 1988 general election and the party's third consecutive victory in the presidential election, American voters rarely voted for the same political party 12. More importantly, after two wars in Afghanistan and Iraq and a ruthless hurricane, the image of * * * and the party in people's minds is full of holes. Mccain's campaign was under great pressure from the beginning.
However, with his rich experience in national security and diplomacy and heroic image of risking his life to serve his country, McCain once led the contest with Obama. However, the once-in-a-century financial crisis shattered his last hope. Economic policy has always been the strength of the Democratic Party, and McCain has tried his best to draw a clear line with the current Bush administration. As a result, in the opinion polls, Obama's support rate has been climbing all the way.
Timing is certainly not the only reason for McCain's failure. The shortage of campaign funds forced McCain's team to abandon the car to keep handsome and lose the offensive spirit; Palin, the deputy beauty, brought the initial freshness to the voters, gradually evolved into the burden of McCain's team, and even once triggered infighting; After the outbreak of the financial crisis, McCain announced that he would "suspend his campaign" and fully respond to the crisis. As a result, the first vote on the rescue plan was blocked, which not only failed his efforts to win the favor of voters, but also seriously affected his integrity in the eyes of voters. Later, by attacking Obama's relationship with terrorists and other "smearing" attempts, voters saw his frustration, but smeared their own image.
Obama, who is still young, grew up in a tug-of-war with the experienced Hillary Clinton. Facing the mess left by the party, he defeated McCain's "experience card" with the "change card". The election of African-American Obama is indeed a miracle, but behind the miracle are powerful calls, effective strategies and favorable opportunities.