At the recent Hangzhou International Animation Festival held in Hangzhou, Zhejiang Province, a naive, lovely, lively and strong little girl became the focus of attention as the ubiquitous animation image at the exhibition. This is the love cartoon charity star-Baobei Luo created by Man Miao. It is reported that Baobei Luo actively participated in public welfare publicity activities and served as the ambassador of spiritual civilization and public welfare image for many times. This time it was just a flash, spreading the traditional love culture of China: in 2008, she starred in an anime public welfare film to fight against ice and snow; After the Wenchuan earthquake, Baobei Luo starred in the public welfare propaganda film "Love and Hope Grow with You" and embarked on a friendship trip between China and South Korea with orphans in the Sichuan disaster area; Baobei Luo also endorsed the "Blog Fund" project of China Public Welfare Foundation; Recently, Baobei Luo has become a civilized angel in Chaoyang District of Beijing and a spiritual angel in Hangzhou, which is the capital of animation and quality. Baobei Luo is the protagonist in Manqimiao's cartoon Fun Club, Baobei Luo Listening to Stories, Baobei Luo Love Science, and Baobei Luo Wonder Book in the Wheat Field. So far, there are nearly 65,438+0,500 comic books featuring Baobei Luo. During the broadcast of Baobei Luo cartoon on CCTV, its optimistic and helpful image, cute and innocent, fresh and sweet temperament were recognized by the audience. Soon, Baobei Luo, as a new star of domestic animation image, entered the hearts of millions of people in Qian Qian from the screen, helping social welfare undertakings and spreading love culture. As an anime star, Baobei Luo interprets China's 5,000-year-old love story completely, bearing the heavy responsibility of a love ambassador, and becomes a leader in domestic original anime characters. This is also the main direction of the current development of cultural and creative industries, with the animation image close to the audience playing an active propaganda role and expanding social influence. China's animation industry has accumulated a lot. I believe that in the near future, more anime stars like Baobei Luo will emerge and become well-known idols.
The wall of the new CCTV site, which has not yet been put into use, is covered with Baobei Luo's designs.
Baobei Luo originated from the book Hutuluo.
Driving to the vicinity of the new CCTV building in the core area of CBD, you can see a group of 8-meter-high cartoon girl advertising curtain walls. Lively and lovely girl, black hair, neat Liu Haier, wearing a cartoon banner, which reads "The civilized angel in Chaoyang District reminds you of the civilized exhibition". Baobei Luo, the little angel, not only appeared in the advertisement, dancing with big eyes, but also took photos with the audience as a souvenir, introducing the activities and slogans of Chaoyang District to create a national civilized city. His playful and lovely image and loving words have won the love of passers-by and Chaoyang citizens.
Wu Zhiwei, deputy director of the Civilization Office of Chaoyang District, said that Baobei Luo's name comes from two mysterious patterns handed down from ancient China-the river map and the Luo Shu. "At that time, the leaders of Chaoyang District felt that this image was very cordial, and it was in line with China's traditional culture and had a deep cultural accumulation, so they decided to invite her as the image ambassador of Chaoyang to create a civilized city."
In the eyes of many citizens, the cartoon image of Baobei Luo is far more friendly than some blunt slogans. Wu Zhiwei said that Chaoyang is a new area and a window for foreign exchange. The cartoon image of Baobei Luo also shows the development direction of building a cultural city in this area. The purpose of creating a civilized city is to do something practical for the people, but it should not be lifeless in propaganda. Using a cartoon character of a child reflects the transformation of the government from strong to close to the people.
At present, the image of Baobei Luo has appeared in tens of thousands of square meters of print public service advertisements in Chaoyang District. In some main road sections, Baobei Luo appeared in almost all the advertisements of light poles. Some towns and villages also contacted Chaoyang District Civilization Office in the activity of striving for civilized urban areas, and invited Baobei Luo to their doorstep.
Baobei Luo not only appeared in the streets of Chaoyang District, but also appeared in many cartoons. She also supports the blog fund of the China Red Cross Foundation.