1. The marketing team needs the spirit of "bright sword". To do marketing work, we must first be ambitious, wolf-like and indomitable. Marketing is like a game. The best defense is attack. You need to be brave and resourceful, make good use of resources, make full use of powerful conditions, concentrate superior resources and make a breakthrough. For a bloody marketing team, the word "breakthrough" was replaced by "attack". We should believe in people's efforts and dare to challenge "the best swordsman in the world".
2. Team is the key to enterprise development. There is a passage in "Bright Sword" that talks about dispersing the team to various towns and villages to develop the team. As a result, in less than a year, the number of teams has increased several times. Team building is the key to enterprise development. The important task of every leader is to develop a team that has always been capable, confident, cohesive and dare to fight hard. The important responsibility of managers is human resources, that is, building teams and teams. Managers must cherish talents and take team building as their core task. 3. Managers should have the temperament of "bright sword". Li Yunlong has the temperament of a leader, broad-minded, ambitious, leading by example, approachable, distinctive personality, clear love and hate, brave, decisive and good at grasping the key. So his team believes in him, and the team is fighting. This "bright sword" temperament is worth learning for managers. 4. The management team should emphasize the complementary advantages. Li Yunlong and Zhao Gang have great differences in personality, but they are highly complementary. One is bold, the other is cautious; One stresses strategy and the other engages in tactics; One focuses on business and the other on management. Such a complementary management team is crucial to the success of an enterprise. Ctrip's team is also highly complementary, with people who are good at management, finance, financing and technology. This combination of experts is an important reason for Ctrip's rapid development.
5. Enterprise development should emphasize competition and cooperation. During the Anti-Japanese War, Li Yunlong generally adopted the strategy of competition and cooperation, in other words, established a United front. On the battlefield, it is necessary to clarify the main enemies, and in the process of enterprise development, it is also necessary to distinguish the main opponents. Many competitors can also become partners at the same time. The key is to find the same hobbies.
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Baidu library, writing after book review