1, minions, that's enough.
Bow to the minions!
On 20 10, Despicable Me made Minions completely angry. The limelight overshadowed the protagonist and all fell into its "claws." Oh, no, it's cute claws.
This group of American-born China people, who are ugly, talk endlessly about alien languages, runs through the whole movie. They work for the hero Gru and help him to carry out the "Stealing the Moon Plan" together. Although all the skills are full, they often screw things up.
? It's okay to jump in the street, but it's a rumor.
Seeing this group of American-born Chinese, Universal Pictures was ecstatic and immediately decided to create an independent animation for them. Unexpectedly, in 20 15, Minions's animated film "Minions with Big Eyes" had a bad reputation. I believe that many fans of animation series share my heartache, but there is still a little luck: this is a rumor, which is different from the main series.
2. minions, you are not enough.
Vividly interpret the high opening and low walking, irreversible decline.
"Stealing Dad 3" is just around the corner, and the publicity is overwhelming. Eating a McDonald's is a slave, and riding a bike is also a slave. Everyone even forgot the original name of the film, referred to as "Minions".
With great expectations, I went to see a film screening last week. At the end of the party, I seemed to hear a sigh falling gently from my chest, and my expectation turned into disappointment.
It is true that minions have contributed a lot to the explosion of the first film "Despicable Me", but other aspects of this film can not be underestimated. Anti-routine thief hero, ingenious "stealing the moon plan", compact plot and warm and touching family cards are all important factors for the success of the film.
A story is not a story, not even a thief.
But then what? In the second part, Gru joined the "anti-thief alliance" and embarked on the road of traditional justice heroes. The new protagonist Lucy is quite normal, and the plot is nothing new. The audience has long been tired of the cliche that justice beats bad police and pursues thieves.
In the third part, there are many contexts in just 90 minutes, and the main story of Okawa Gru stealing diamonds has nothing to do with it. The plot is fragmented and the characters are monotonous. The new twin brother drew has no bright spot. Except Minions, who is still cute, this animated film, which was once in the limelight and helped the world make a beautiful turnaround, really lost everything.
Slaves, you've really had enough!
Selling cute is a dessert, not a main course.
The failure of Minions's sequel proves that a movie can't be supported by pretending to be cute.
The audience will only buy it if they harvest the surprises set by the cute people on the basis of a complete and smooth story. When the movie doesn't even understand the most basic main plot, selling Meng becomes a buzzing flea, which is troublesome and cumbersome.
For another example, dessert is just right for decoration, but it is too much if it is used as a staple food.
Attitude is very important. Be cautious from beginning to end.
There is a word in Japanese called "Be cautious from beginning to end". It means to start with caution and end with respect.
This is especially true for making movies. The producer has no sincerity in extracting the commercial value of the character, not only the audience will not buy it, but also the image of the character created in the previous work will be ruined. It is better to end the story and leave good memories to the audience.
I once naively thought that Minions was enough.
But if we continue to make a sequel with this perfunctory attitude, I just want to say from the heart: