At present, both of them have good performances, but generally speaking, they are more optimistic about Lectra. From the technical level, product positioning, product layout and market positioning, Linke will undoubtedly do better, so I think Linke will be more successful.

engineering level

Link & ampCO is an automobile brand jointly founded by Geely Holding Group, Geely Automobile Group and Volvo Cars, and Lynk &; CO car is led by Volvo car, which produces the basic module structure of CMA intermediate car jointly developed by Geely car and Volvo car. The technology and platform used are Volvo's. With the support of some Volvo technologies, I think Lectra's technology is better.

Product Positioning Selling cars to young people is the slogan of Lectra. Whether in product design or marketing promotion, Link hopes to find the place where there are young people. You can see all kinds of bags, T-shirts, sportswear, watches, handbags and even electronic products with the brand LOGO, all showing the word "trend".

This generation of young people has a strong ability to accept new things. Lectra can clearly see through this point, take the lead, combine power control with safety and bold design, and better understand the needs of young people. When other car companies responded that the consumer groups have become younger, Linke undoubtedly seized the opportunity, identified its own product positioning, created its own product image, and took root in the hearts of young people one step ahead. I think it is inevitable that domestic cars can take the lead in breaking through the joint venture field.

Product layout: There are four models currently on sale: 0 1, 02, 03 and 05. Among them, 0 1, 02 and 03 have new energy versions, which can cover customers who need new energy indicators in first-tier cities. 0 1 Yes, 02 and 05 are both compact SUVs, but the subdivision is different. 0 1 is an ordinary SUV, 02 is a small SUV, 05 is a coupe SUV, 03 is positioned as a compact car, and there are three versions, 1.5T for home entry, 2.0T for sports home, and 2.0T+ performance car. It can be seen that the product layout of Lectra is very detailed. Unlike Weipai, which only makes SUVs, Lectra will definitely launch medium-sized cars and SUVs in the future, covering major market segments.

Market positioning: Lake's market positioning is mid-to high-end cars, from the initial price of Lake 0115.08-198800 to the price of Lake 02 13.98- 188800. Then we go to Lake 0313.38-finally, we can see that every pricing of Lake has its benchmark joint venture price with 0 1, then use 02 to open up the price competition market, then use 03 to subdivide the car field to enhance product positioning, and finally use 05 to break through the 200,000 SUV market. Lectra has some very clear market positioning.