How to write propaganda slogans

The basic characteristics of slogans are concise language and propaganda. To make the language concise, we must pay attention to the choice of sentence patterns, words, rhetorical devices and logical expression. Specifically includes the following aspects.

1. Words should be moderate.

Due to the limitations of specific occasions, expressions and the level of information recipients, slogans cannot use longer sentences. Short sentences, few words and accurate expression are the basic requirements of concise slogan language. Slogans are usually written on paper, walls or cloth. In order to stand out, fonts are generally larger. Because of people's sight, the number of words should not be too much. If a slogan has too many words, dozens or even hundreds, it is too troublesome for the writer and difficult for the reader to understand. For example, just like the words "wait ten minutes, don't grab a second", it clearly tells people to obey the traffic rules. If the slogan to be written is detected in the exam, there will definitely be a requirement for the number of words; If there is no clear requirement for the number of words in the test questions, candidates should pay attention to the fact that there should not be too many words in the slogan.

2. The content should be positive.

The purpose of posting slogans is to create an atmosphere, create momentum, publicize and inspire the masses, and mobilize the masses to participate. Therefore, anything to the contrary is futile. When writing slogans, to do this, we should pay attention to the audience of slogans and use language according to the purpose of expression. It is worth emphasizing that the content of advertising language must be positive and healthy, friendly and loved by most audiences, fresh and lively, lively literature and art, and really play a role in creating an atmosphere and boosting morale. For example, the propaganda of cooperative medical care "You help me to help the government, and cooperative medical care ensures health" and "Cooperative medical care enters thousands of households, and farmers need it for health"; Propagandize the economic census as "understanding yesterday, grasping today and creating tomorrow", "taking stock of the past, grasping the present and pointing out the future", "seeking truth and development, benefiting the country and the people, inspiring people", being active and healthy and inspiring people.

3. Language should be popular.

Since the slogan is very practical, we should take into account the cultural level, ideological status, life experience and even status of different readers, and the slogan put forward should also take care of the general readers as much as possible, regardless of higher readers. In this way, in the choice of words, it is necessary to be easy to understand, vivid and accurate, cordial and touching, lively and lively, and at the same time try to avoid flowery rhetoric, especially polysemy.

Words, due to different understanding of polysemous words (including phrases), will lead to language ambiguity. It is worth noting that this slogan is, after all, to create an atmosphere to mobilize the enthusiasm of participants. Therefore, we should try our best to be vivid and literary in language, which really gives people a refreshing and pleasing feeling, at least to make people like it and avoid being rigid and outdated. For example, the propaganda of environmental protection "keep the environment clean and build a beautiful home" and "beautifying the environment means beautifying our hearts";

Easy to understand, clear and accurate, telling everyone to protect the environmental sanitation of the city.

4. The sentence patterns should be neat.

The recipients of slogans are generally very clear, so in sentence patterns, simple sentences without subjects are generally used, mostly in verb-object structure, and complex subject-predicate sentences are rarely used. The sentence structure of advertising language is generally neat, even long sentences are mostly whole sentences with fewer words and simpler structure, such as comparative antithetical sentences and simple parallelism sentences.

5. Be clear in your words.

Generally speaking, the audience of advertising language is very clear in advance, so advertising language should consider the popularity of the audience, that is, consider being accepted by most audiences as much as possible. Then, don't use relatively uncommon rhetorical devices, such as synaesthesia, parody and metonymy. At the same time, the content of advertising language must be true and cannot be exaggerated, so rhetorical devices such as exaggeration, rhetorical questions and rhetorical questions cannot be used in advertising language. However, similes, metaphors, analogies, duality, parallelism and repetition, which are popular with the public, can be used, and good expression results can be obtained if they are used well.

For example, the slogans of blood donation without compensation, such as "True feelings flow, blood is interlinked" and "The nation rises in dedication, and life stretches in blood", use duality: "Blood is limited, love is infinite", "Blood is precious, and the quality of saving lives is higher", "A good person gives a drop of blood, and the sick person removes all worries" and so on, which gives people a deep impression and enlightenment.