By planning brand-related high-quality and high-communication content and online activities, we can push news widely or accurately to customers, improve participation and popularity, so as to make full use of the fan economy and achieve corresponding marketing purposes.
Media is an important means to inherit human civilization and promote social and economic development. It has narrowed the distance between people and broadened the field of communication between people.
With the rapid development of science and technology, new media, as a new media form, have sprung up like mushrooms after rain. With its openness, indulgence, ubiquity and heroic expression, it broke the monopoly of traditional media (newspapers, television, radio, etc.). ) about information.
Extended data:
Responsibilities of new media operation:
1. According to the needs of the project, plan and formulate the operation strategies of new media such as WeChat and Weibo, and plan and implement promotion activities;
2. Set goals and tasks, complete KPI assessment through activities, communities, article content, etc., and build effective operational means to enhance user activity;
3. Have certain data analysis ability, extract data reports, analyze the promotion effect and optimize it;
4. Participate in the marketing planning and promotion of the company's overall brand and products;
5. Be responsible for external public relations, expand and maintain the network of external media resources, establish long-term friendly relations with KOL, and establish media files.
Requirements:
1, bachelor degree or above in Chinese department or journalism and communication related major;
2. More than 3 years writing experience in new media (Weibo, WeChat, etc.). ), familiar with network expression;
3. Excellent text editing and creative ability, able to independently complete the original content manuscript writing and pseudo original content editing;
4. Be good at thinking from the user's point of view and writing words to solve the user's pain points;
5. Good at capturing hot events and topics on the Internet, highly sensitive to online language, active in thinking, innovative and challenging;
6. I often hang out in various Internet forums/communities such as friends circle, Zhihu, Weibo, Tianya and Douban. I have strong copywriting planning ability, and can be creative for social topics;
7. Working experience in copywriting or media (self-media or large font size) in advertising companies is preferred.
8. I love the Internet industry, have the courage to innovate, have a wide range of knowledge, active thinking and excellent creativity, can quickly respond to hot topics in society and industry, and have a deep understanding and experience in integrated communication, news communication, activities and event management.
Baidu Encyclopedia-New Media Operation (Product Operation Means)