"unify the theme, define the time and refine the standards"

Second, the activity time

The activity is divided into three stages:

Start-up stage, implementation stage and summary stage

III. Purpose of the activity

During the peak season marketing, with the main goal of "absorbing deposits, expanding income and developing customers", the Bank actively entered residential communities, commercial communities and online communities, carried out a series of community financial activities, strengthened assessment and incentives, and carried out all-round and multi-level marketing publicity activities.

Four. moving target

(1) By the end of xx years, the balance of savings deposits had reached 654.38+78 million yuan.

(2) As of xx, the average daily savings deposit reached 65.438+0.45 billion yuan.

(3) 300 new high-quality customers (total assets of more than 50,000 yuan).

(4) The net increase of wealth management products was RMB 25 million.

(5) 350 new credit card customers were added.

(VI) Personal product coverage increased by 100%.

Verb (abbreviation of verb) activity form

First, in supermarkets, shopping malls, bazaars, bus stops and other bustling areas, through the distribution of leaflets, folding and other means to carry out extensive publicity; Second, through local media companies to broadcast promotional videos and product introductions, we mainly recommend the advantages of our bank's deposit interest rate floating to the top and free e-banking fees; Thirdly, TV and LED electronic screens in business outlets will be used to broadcast promotional videos and slogans, and our preferential services will be introduced from multiple angles to create a good atmosphere for marketing in peak season; Fourth, use the special merchant circle to publicize the added value of our products and services and improve the brand influence of county branches; Fifth, use a variety of hall integrated marketing programs to enhance the marketing atmosphere of the branch hall and improve customer satisfaction.