What is Disney?
English word: Disney
In fact, the meaning of the word itself is very simple, that is, a surname. But let's see what the dictionary explains.
American traditional dictionary/American heritage dictionary? "(the most authoritative dictionary in America) explains this entry:
Disney
Phonetic symbol: ['dizni]
Walter elias is called "Walter" (190 1- 1966).
American animator, performer and film producer. He is famous for creating cartoon characters Mickey Mouse and Donald Duck, and made the first animated film Steamboat Willie (1928) and the first animated feature film Snow White (1938).
Walt Elis Disney (usually "Walt") (190 1- 1966)
American animator, program host and film producer, famous for creating cartoon characters Mickey Mouse and Donald Duck. He made the world's first animated film Steamboat Willie (1928) and the first animated feature film Snow White (1938 *).
* Magic Moment Note: Actually, Snow White premiered at1937 65438+February 2 1.
It seems that this word has a specific meaning. More systematically, the word Disney has the following meanings.
Last name: Disney
Naturally, everyone in the Disney family in this world is called Disney, such as Mr Roy e Disney today.
Mr. Walter Disney, especially this man.
Mr Walter Disney, his full name is Walt elias Disney. He is one of the founders of Disney Company (the other is his brother Roy Oliver Disney-roy disney).
In other words, if Mr Disney is usually mentioned, if there is no special environment or special explanation in the article, it usually refers to Mr Walter Disney.
Walter Disney company, especially this company.
Walter Disney Company's English name is Walter Disney Company (TWDC), and its headquarters is in burbank, California, USA. Is a global cross-media comprehensive entertainment company.
Disney, brand name
An entertainment brand. In 2005, Interbrand/BusinessWeek ranked 7th among the global 100 brands (according to brand value).
In fact, this is usually the most common.
Especially Disney theme parks.
Some people will say, "Have you ever been to Disney?" "I want tickets for Disney", in which Disney means Disney theme park, and among all the theme parks, California Disneyland is the most specially mentioned. Generally, only China (including Hong Kong, Macao and Taiwan) will use this specific method.
Disney Company Introduction Disney Company was established in 1923. At that time, it was just a Disney Brothers cartoon studio in Walter Disney and roy disney. Now Disney has become one of the largest entertainment companies in the world, constantly committed to providing people with the most special entertainment experience, and has been adhering to the company's fine tradition of constantly pursuing quality and innovation.
Basic information of the company
Walter Disney Company, abbreviated as TWDC.
Walter Disney Corp.
Headquarters: Walter Disney Company, 500 Nanbo Street, burbank, California, USA.
500 South Buena Vista Street, burbank, California, USA, 9 152 1
Tel: USA (8 18)560- 1000.
Annual turnover: US$ 30.752 billion (according to the data of the 2004 annual report, the Fortune Global 500 ranked in 2005 159).
Total market value: USD 50.96 billion (August 29, 2005)
CEO: Michael eisner Michael D. Eisner.
President and Chief Operating Officer (COO): Robert Iger Robert/Bob Iger (who will replace eisner soon).
Walter Disney Company was founded in 1923, 10, 16, and was founded by Walter Disney and his brother Roy O. Disney. At that time, it was called Disney Brothers Studio. Later, it was renamed as Walter Disney Production Company, and officially renamed as Walter Disney Company on February 6th 1986.
As a comprehensive entertainment giant, Disney owns many subsidiaries and businesses. Disney divides these businesses into four parts, namely: film and television entertainment, theme parks and resorts, consumer goods and media networks:
Disney movie and television entertainment
The whole Walter Disney company is based on this part of the business. The core of this business is the world-renowned animated feature film and live-action film business. This department is responsible for the global distribution of multi-brand films, including Disney, Touchstone and Milla Max, as well as the distribution of company DVD videos. At the same time, he is responsible for the production and distribution of musicals, world of ice and snow and other stage plays, as well as the distribution of Disney multi-brand records.
Disney theme park resort
This department is responsible for the operation, design and construction of Disney theme parks around the world.
In addition to the world's top five Disney resorts and 1 1 theme parks, there are also two giant oil tankers-Disney Sea Cruises. In addition, Disney Regional Entertainment Company is responsible for operating the theme restaurant in ESPN District, while Anaheim Sports Company is responsible for operating Disney's NHL ice hockey team "Powerful Ducks".
Disney consumer goods
This department, starting from 1929, is mainly responsible for the licensing of consumer goods around Disney. As the world's largest brand consumer goods licensor, Disney cooperates with a wide range of licensees around the world to launch various consumer goods including clothing, toys and food. In addition, Disney's global publishing department also belongs to this department. Weber Game Group is responsible for the development and distribution of Disney interactive software. Disney's direct selling business includes direct selling websites and Disney stores.
Disney Media Network
This department is responsible for operating Disney's various media network assets, including the ABC Group business acquired by Disney 1996, including the production of TV programs and the operation of TV stations. Also responsible for the production and operation of radio stations, including Disney Radio. Another highlight, ESPN, is also controlled by Disney. The cable network of the company is partly controlled by Disney Channel and some other channels with global shares. Disney Internet Group, which is responsible for operating Disney Internet assets, is also among them.
China Disneyland entered the China market as early as 1930.
Let's take a look at the Disney Company in China.
Disney China office
Shanghai office
Beijing office
Guangzhou office
Management structure of enterprises in China
Zhang Zhizhong Walter Disney International Executive Vice President and Managing Director (China) |
Zhang Zhizhong, Executive Vice President & Managing Director of Walter Disney International (China)
Mr. Zhang Zhizhong works in Shanghai and is in charge of all Disney's businesses in China.
Andy Bird, President of Walter Disney International Company.
Disney's Business Introduction in China
Walter Disney International Television Company
Xiaolong club-long club
Xiaolong Club was founded in September of 1994 and 19, and just passed 10 birthday. It is broadcast on local TV stations all over the country every day. "Disney Animation House" is the slogan of Xiaolong Club, and this program has influenced two generations of children in China.
South Happy Disney-Disney Club
It just started broadcasting recently, and it was broadcast on South TVS-6.
CCTV plays cartoons.
Mickey Mouse and Donald Duck/KLOC-0 was broadcast on CCTV at the end of 980.
200 1 CCTV- 1 windmill "Mickey Mouse"
2003 CCTV- 14 The Adventures of Winnie the Pooh
2004 CCTV- 14 Jin may
Oscar Award
CCTV-6 has broadcast the Oscar ceremony many times.
Disney movies on TV-Buena Vista International Television
CCTV-6 often plays Disney's multi-brand movies.
Home entertainment business (DVD, VCD)-Buena Vista Home Entertainment International
Started at 1997.
This part of Disney's business is making progress through cooperation with the agent Zhonglu Degara Home Entertainment Co., Ltd.
DVD( 170+) and VCD(330+) have been sold.
Consumer goods business-Disney consumer goods
This part is mainly based on authorization. Disney has many franchisees in Chinese mainland.
There are more than 1 100 counters selling Disney products in China.
The famous licensors are
Fulemeng stationery FLOMO
Les enphants baby clothes
Mickey Miao world children's clothing
Yongjun leather
Young people's leather goods and clothing, as well as many specialty stores.
silver works
Internet business-Walter Disney Internet Group
Disney.com.cn Disney China website
In 200 1 year, Disney and Haihong Holdings jointly launched this website. In 2003, Disney chose its current partner Sohu.
Disney Mobile
Sohu also provides Disney mobile service based on web download.
Disney mobile products downloaded based on WAP are provided by IndexWeb. (Source: Beijing News and other media)
Disney World on Ice-Disney on Ice
1995, Disney World of Ice and Snow: Beauty and Beast Come to Beijing.
In the spring of 2004, Disney World of Ice and Snow: Beauty and the Beast came to Guangzhou and Shanghai.
In July 2004, Disney World of Ice and Snow: Disney100th Anniversary Tour was held in Beijing, Shanghai and Shenzhen.
From July to August, 2005, Disney World of Ice and Snow: Jungle Adventure toured Beijing, Shanghai and Hangzhou.
Disney on Ice: The Magic Journey will come to China in the summer of 2006.
Film Distribution-Buena Vista International
As early as 1995, Disney began to release movies in Chinese mainland.
Typical Disney movies include The Lion King, Toy Story, Mulan, Mount Tai, Dinosaur, Finding Nemo, Pirates of the Caribbean, Superman Story and National Treasure.
There are also many touchstone movies, such as Pearl Harbor, Love Alabama, King Arthur, Ambition of Fire and so on.
Record release
From 1996 to 1999, Disney's record business is very developed in China, because through the cooperation between Disney and Rolling Stone of Taiwan Province Province, domestic audio-visual publishing houses such as Shanghai Audio-Visual, Shanghai Audio-Visual and China Record introduced the copyright of Taiwan Province Province and published many tapes/CDs, but CDs are more expensive and priced around 65 yuan.
Around 2000, Meika Audio and Video released some low-quality Disney records with the words "Disney Cinema" on them.
Disney and Wen Jing/EMI jointly released some CDs, including Finding Nemo.
Disney has released few genuine records recently.
Disney Books-Disney Global Publishing Company
Disney's book business has many partners in China.
Tongqu Publishing Co., Ltd. (the largest partner of China Disney Publishing)
Magazines (these magazines are among the best in circulation and market share in domestic children's magazines)
Mickey mouse bimonthly
Established in 1993. This is the largest children's publication in China, with a circulation of over 350,000 copies per issue.
Mickey Mouse Special Issue (Monthly)
Little princess pictorial
Winnie the Pooh pictorial
magic
Disney's story books and picture books.
Little Einstein series
Disney Magic English-Disney Magic English (Tianjin Jin Lan)
Discovery magazine, science and life, monthly.
Hong En Group's Disney Children's Encyclopedia
Theme Park Resort-Walt Disney Park and Resort
Hong kong disneyland
It was opened on September 12, 2005.
The construction of a new theme park is about to begin.
Shanghai disneyland
News keeps popping up in the media, but the specific progress is still unclear. Disney officials have said that "if the opening date of Shanghai Disneyland is after 20 10, they will not give up building Disneyland in Shanghai".
According to the latest media reports, Shanghai Disneyland will be built near Shanghai Pudong Airport. Design will start in 2006, construction will start in 2008, and the park will open from 20 10 to 20 12.
Software game
Through the strawberry software of Taiwan Province Province, we began to cooperate with China Children's Publishing House and distributed it.
Toy Story 2 Interactive Game
Taishan interactive game
4 children's English education software
Later, through cooperation with Hong En Software, it was released.
Finding nemo, 2 interactive games