Now, in the street, you can often see some merchants playing this kind of advertising language, saying that their things have a history of many years, and they are all secret recipes handed down from ancestors. In fact, these things are probably the so-called secret recipe they got from a brand. There are so many secret recipes handed down from generation to generation in this world that businesses with real secret recipes will basically make them century-old stores. Because businesses that really have ancestral secret recipes may have unique tastes, the brand awareness of these businesses must be very high, and there is no need to rely on so-called exclusive secret recipes or ancestral secret recipes to advertise themselves.
In daily life, we may often see this situation, that is, when we go shopping, we see a snack bar playing the slogan of ancestral secret recipe, but when we come to the store to try these so-called snacks, we will find that the tastes of these snacks are basically the same as those in other stores, and there is no special difference. Snack bars like this actually use the so-called ancestral secret recipe as a gimmick, that is, they use this slogan to attract more customers to their stores.
Of course, this kind of situation is a common marketing method in daily life, and many people may think it is a kind of fraud, but in fact we have no way to know whether their secret recipe is an ancestral secret recipe. So sometimes as long as you know what's going on, you don't need to be too serious. After all, these businesses are now under great competitive pressure and need to survive, so it is normal to play a little tricks.