As a company, I believe that everyone will have their own soul, so what does Xiaomi mean by being born with a fever? Just like Xiaomi's advertising slogan "Xiaomi mobile phone is born for fever", Xiaomi's brand positioning: born for fever. Such brand positioning comes from the precise segmentation of consumer groups mentioned above. "Living for a fever" is not only a slogan, but also deeply reflected in Xiaomi's products. The two characteristics of "low price" and "high cost performance" are perfectly integrated by Xiaomi.
Enthusiast is a word to describe "obsession" with something. According to the preferences of enthusiasts, it can be roughly divided into qq enthusiasts, movie enthusiasts, Weibo enthusiasts, electronic enthusiasts, audio enthusiasts and mobile phone enthusiasts. Moreover, Xiaomi has a natural fever, which shows that the configuration of Xiaomi is very high, which is in line with the love of enthusiasts.
For Xiaomi users, I like it to the point of fanaticism. Xiaomi captured the hearts of China people and aroused their crazy pursuit. They just love it so much that they are going crazy. ,
However, today's Xiaomi mobile phone is no longer sought after by users as before. It is born with a fever, understood by some people and even deliberately said by some Mi Hei. Although Xiaomi's mobile phone is very popular, other brands of mobile phones are no exception, which is a common problem of Android! Xiaomi is born with a fever. He is a mobile phone enthusiast, and he has a high demand for mobile phone configuration, not a fever. How can a business promote its shortcomings as advertising words? !