2065438+In March 2008, Coca-Cola released a World Cup theme song "Color". During the World Cup, Coca-Cola launched the World Cup bracelet bottle. Buyers can tear off the bracelet on the bottle and wear it on their hands to support the relevant team. Coca-Cola also designed canned packaging with numbers. Numbers from 0 to 9 can be used as score prediction, and consumers can take photos of the predicted scores and upload them to social platforms.
At the same time, Coca-Cola launched the Russian World Cup limited edition set (6 bottles), representing 6 different countries, and the bottles were printed with the patterns of World Cup 1998 to 20 18.
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1950, Coca-Cola Company first advertised in the World Cup. From 65438 to 0978, Coca-Cola officially became the official sponsor of the World Cup, and has never been absent from every tournament since then.
In 2006, Coca-Cola held the "FIFA World Cup Tour Around the World" for the first time, which went through 3 1 countries in three months and continued in every subsequent World Cup. With the promotion channel of the World Cup, Coca-Cola's global brand position is more stable.
People's Daily Online-World Cup: An Intellectual Property Feast