It coincides with the 0/0 anniversary of JD.COM Spring Home Decoration Festival/KLOC-0, and JD.COM Home Furnishing has brought various new products with novel designs and functions in conjunction with well-known brands such as Xiaomi, Wrigley, Chivas Regal, Lins Home Furnishing, Supor and Mercury Home Furnishing. The number of new products increased by 154% year-on-year, which fully met the needs of multi-scene upgrading and rejuvenation in bedrooms, kitchens, bathrooms and living rooms. At the same time,
In this Spring Jiezhuang Festival, JD.COM Home also brought over 100 ultra-low-priced explosions in conjunction with core brands, and closely followed the five major trends of Jiezhuang, providing a variety of scenes to buy and match packages, and linking with the Wozhe channel to bring high-value treasures, plus benefits such as no need to collect orders, 8.8% discount on 1 piece, support for one-step delivery and disassembly, and returnability for quality problems within 180 days.
Introduction of JD.COM Jiazhuang Festival
1, limited red envelope rain
Time-limited red envelope rain is an interactive game. It will be distributed during the peak hours of daily traffic and sales, focusing on general red envelopes, opening up the link from receiving benefits to shopping, and enhancing transformation. At the same time, Hongbaoyu supports the distribution and recommendation of store coupons, and registered merchants can get the traffic exposure in prime time and the distribution ability of store coupons.
2. Buy expensive double indemnity.
As long as the settlement price is higher than the price on a specific platform, you can apply for price difference double indemnity.
3. Greatly promote cross-store full reduction
The promotion activities supported by cross-store full reduction are combined with other promotion rights (coupons, total price promotion, red envelopes, jingdou, etc.). ), and actively registered products have the opportunity to get traffic support in public scenes such as recommendation, search, business details, shopping carts, sheets, venues, etc. At the same time, for products registered for sale within 30 days, there will be an opportunity to get additional traffic tilt at the venue.