At first, I also thought the name was unique, which was different from the car brands we usually see. It was only after I learned more about it that I suddenly realized. The original meaning of "Arc" in the brand name comes from the North Pole, which represents the impossibility and symbolizes the brand personality of persisting in oneself, not afraid of challenges, daring to break through and pursuing perfection. Followed by "fox", that is, fox. Arctic foxes are smart, tenacious, elegant and sensitive. It is the only animal that has moved to a colder place. It is on the desolate ice field without fixed landmarks and traces of life. Facing the cruel winter and cold winter, it always adapts and evolves and constantly explores the unknown. ARCFOX draws inspiration from the Arctic and uses it as the starting point for brand and product creation. The brand slogan of ARCFOX Polar Fox is "born for breakthrough". The brand advocates passion, charm, desire, pleasure and freedom, and emphasizes the brand spirit of "born for breakthrough", which brings a beautiful life experience to young consumers who pay attention to quality of life.