Company vision: to be an excellent enterprise with continuous growth, develop together with employees, create value for users, repay shareholders, contribute to society and win glory for the country.
Company belief: there is no best, only better.
Company values: loyalty, responsibility and integrity
Company spirit: self-improvement, pursuit of Excellence
Company style: rigorous, meticulous and efficient.
Brand concept: building a first-class brand
Market concept: exceed users' expectations and move users with heart.
Talent view: recruit talents and give full play to their talents.
Quality concept: create high-quality products carefully.
Scientific and technological innovation concept: science and technology make life better.
Cooperation concept: honesty and trustworthiness, both righteousness and benefit.
Financial philosophy: scientific financial management, equal emphasis on prevention and control, and maximization of company value.
Operating principle: "five forces" converge to promote development-learning, innovation, adaptation, implementation and cooperation.