"Red Star Hongxing Erke" means to be as ambitious as a swan, not afraid of challenges, and constantly strive to become an excellent model. This name defines a spirit-the enterprise concept of tenacity, hard work and forge ahead advocated by Red Star Hongxing Erke.

Brand spirit

"To Be No. 1" advocates a spirit of tenacious struggle, a determination and courage to be the first in the world, a unremitting pursuit and a strong fighting spirit. It represents the aspiration and pursuit of people with lofty ideals who are unwilling to be mediocre for success and championship.