A community consists of two main roles, one is the group owner and the other is the member. The reason for the disappearance of the community is either that the purpose of the group owner has not been achieved, so there is no motivation to continue to maintain it, or that the needs of the group members have not been met, so they choose not to be active, or even choose to quit the group.
No one often shares valuable topics, and group members will be disappointed after a long time! Since it has become a harassing job, it is better to quit the group.
The above are only superficial reasons, and the reasons behind these reasons are: out of focus.
Therefore, out-of-focus is the first reason leading to the demise of the community.
What is out of focus? Out-of-focus is the lack of clear long-term positioning.
Although a community is only a loose self-organizing structure, members can come and go freely, but the owners of the community must have a purpose to create a community. Bringing a group of people together is like a mountain king taking mountains as his king. We should put up a banner with this slogan on it. This slogan is positioning, or vision. For example, the water margin banner says "for heaven". With positioning, people with the same interests and values will be attracted together.
When a community begins to form, the group owner should make a value orientation for the long-term development of the community, which is valuable for the group members for a long time. Groups mainly know what kind of community they want to build. We should consider the composition of community members.
With clear positioning, the group owner can formulate access rules around positioning and effectively filter traffic. The most common way is to recharge and perform the assigned tasks, so that the people who stay behind are more loyal and more conducive to the long-term development of the community.
After many groups are established, many people are often pulled in soon, and the result deviates from the original purpose of the group owner. Because of the lack of the same topic and activity connection, the whole group has become an irrigation group.
One manifestation of the lack of orientation is that anyone can join the group. Therefore, there are both Daniel and novice in a group, and people of different levels are mixed together, thinking that this is the so-called decentralized self-organization, but I don't know that this is precisely the best way to harass scalpers. Groups that consider the theme, positioning and sharing mechanism of the group in advance have a longer life.
The value of a group is that it can meet the needs of both the group owner and the members. For example, if I join a preferential ticket purchase group, the group owner will often post preferential ticket purchase information, and the group friends will ask the group owner if there is a demand for tickets. This group will also meet the needs of group members to make money and save money.