The official posters were designed by BOCOG for the Winter Olympics in July 2020, with six in three groups.
Poster *** 1 1 set (piece), these works take sports as the theme, take culture as the content, and incorporate various design elements such as Winter Olympics elements, China culture, urban characteristics, ice and snow sports, etc.
Chen ning, director of BOCOG cultural activities department, thinks:
This 1 1 set of works takes sports as the theme and culture as the content, and incorporates various design elements such as the elements of the Winter Olympics, China culture, urban landscape, ice and snow sports, etc.
These posters not only show the Olympic spirit, but also exaggerate the atmosphere of the competition; There is not only a love for ice and snow sports, but also a smile to welcome guests from all directions; It not only embodies the traditional culture of China, but also embodies the characteristics of the host city.
Posters are the unity of Chinese cultural heritage and Olympic spirit, showing the style of the Winter Olympics and national sports, and showing the youthful vitality and enthusiasm of the younger generation to participate in ice and snow sports. These posters will further promote the winter Olympic culture, ice and snow culture, enrich the spread of the brand image of Beijing 2022 Winter Olympics, and create a warm winter Olympic atmosphere for venues and cities.
The above content refers to Xinhua News Agency-(near the Winter Olympics) sneak peek! Poster release of Beijing Winter Olympics