The appearance of "100,000 yuan" made lobbyists "shine at the moment", thus losing their minds and joining the ranks of pyramid schemes. But all this is closely related to the "brainwashing" of MLM personnel.
"Brainwashing" is usually divided into three parts:
The first part is a sensational lecture, which was originally "brainwashing". In a closed environment, by giving lectures and introducing the experiences of "successful people", we can paint a "bright future", achieve a high rate of return in a short time, and ignite the enthusiastic desire of "newcomers" to join illegal pyramid schemes.
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The second part is after-school communication to strengthen "brainwashing". Mainly to create a "big family" atmosphere in the dormitory, "trainers" teach members the communication skills with others and the strategies, tactics and means of pyramid schemes, and repeatedly instill pyramid schemes to get rich quickly.
The concept emphasizes the path of getting rich by paying more in the early stage and paying less and paying more in the later stage, which further solidified and amplified the dream of members to get rich through pyramid schemes.
The third part is to answer questions and complete "brainwashing". Through mutual communication, the doubts in the minds of members are eliminated in the form of questions and answers, and various obstacles to their actions are solved. For example, we can say that "cheating is divided into goodwill and malice, and cheating is to make ourselves rich" to eliminate our guilt of cheating.
In the trilogy, "answering questions" is the most important. Before solving ideological problems for newcomers, it is necessary to close the relationship and establish "affinity", and give targeted solutions according to different newcomers, personalities, ages and social experiences. , so as to achieve the desired effect.