In daily life, poly-cost-effectiveness is a major activity capital of merchants, and it is also the explosion point of traffic. Merchants try their best to sign a good deal; In three days, the pre-sale period of Double Eleven will officially begin. As a battleground for businesses, how should businesses manipulate the price/performance ratio to drain and increase sales?
The slogan of this year's Double Eleven is "Don't choose good goods". The first is to help Alibaba, with the help of big technology and big entertainment, to help businesses promote the interaction between users and brands and realize the new gameplay of Double Eleven. I heard that the estimated amount of this year's double eleven games is likely to exceed 1000 billion, so it is naturally the focus of our key optimization.
It is cost-effective to upgrade consumption and play more games.
This year, the cost-effective consumption upgrade has done a lot of homework in service upgrade and empowering businesses. In order to cooperate with this shopping carnival, the poly-cost-effective is also exerting its strength again. On the basis of the original interactive scanning logo, voice password and 360-degree panoramic shopping, it further enriches the gameplay and fits the atmosphere of the whole Double Eleven promotion.
Double Eleven is not only a change in business positioning, but also a change in favored business groups. According to Xiao Er, Double Eleven merchants are willing to take over new things because of their innovative consciousness, especially those who can use innovative tools and new things for mature marketing, so as to achieve product upgrade and brand upgrade, which is a good business favored by the company.
Cost-effective activities fall into nine categories.
Now many businesses interested in joining the cost-effective activities have entered the final planning stage. From the time rhythm, the cost-effective activities are divided into two stages:
1, preheating stage: from 20110: 00-20116+23: 59+00.
2. Activity content: 2011/kloc-0: 00-2011.
Activity types I * * *: including nine categories: commodity group, brand group, theme group, global selection, very big brand, gathering famous products, gathering home decoration, discount group and life service. , and the registration and review of activity type responses will be different. The registration time for most activities starts at noon 10 and 13. The specific registration time is as follows:
Three new ways of playing, interaction+entertainment
In the fierce "Double Eleven" promotion competition, the pure price competition style only stays in the initial shipping stage, commonly known as the era of 1.0. At this moment, it is cost-effective to carry out brand new business marketing in tests and exams, attract consumers through short-term outbreaks of the process, and gradually promote the sales explosion to exclusively help businesses "brand" grow. These functions have begun to appear in the promotion of 99.
Leveraging this year's double eleven, cost-effective. I hope to use marketing things and new ways to empower businesses to think ahead and enhance brand value. It is reported that Juhua will continue to explore interactive promotion and entertainment, and will promote three new ways of playing, such as sweeping money for all, gathering big-name coffee shows and super-big-name venues.
National Money Sweeping Game: With the advanced scanning technology of the client, the main activity is "Sweeping Qian Shengqian". When the client scans everyone, the seller will respond to the spring of virtual goods and redeem coupons for the Double Eleven venue. The denomination of coupons is as high as half price or even free, which realizes the benefits of seamless contact and shopping discount.
Big-name gathering show: a group of big names open pk every time they go online, and they will continue in the form of seasons. In the topic pk of different brands, consumers will gather popularity through praise, and finally enhance the deep communication between users and brands. The activity starts at 10 and ends at 10/30/0.
Finally, this year's Double Eleven, Juhua will also set up a special big-name venue for the "Eternal Club" and super customers, so as to deepen the purchase depth of users and promote consumption upgrading.
Double Eleven, whether it is Tmall, Taobao, or various games played by JD.COM, the founder of the mountain, are constantly stimulating consumers' desire to shop. As a place that merchants dream of, it is cost-effective, so be prepared to let the store break out in the Double Eleven!
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