Boutique Home Expo integrates home improvement design, furniture, home appliances, home textiles, interior accessories, villa decoration and other procurement links, providing a new marketing channel for the majority of brands and a one-stop procurement platform for consumers.
02. Pass on the brand concept and create fine home decoration.
Different from other home fairs in the market, this home fair focuses on promoting high-end home products such as building materials, furniture and home appliances. Introduce the concept of brand into life and strive to provide consumers with quality home improvement life.
03. Perfect after-sales service guarantee, shopping at ease.
This home fair cooperates with the top five brands in the industry, all exhibitors strictly implement the formal quality assurance regulations, and all products provide perfect after-sales service guarantee.
04. Discount on famous products, genuine guarantee and low price guarantee.
Concentrate on high-quality brands to sell famous products at a discount and enjoy 365 days of low-price protection. 20 13.7.27~28
Ji sheng Wei bang international furniture village exhibition center
Address: No.5369, Song Jia Middle Road, Shanghai.
Opening hours: 10: 00? 18: 30
Exhibition scale: 1.2 million square meters
Held at the same time: Shanghai Solid Wood Furniture Exhibition. Exhibition scale: 450,000 square meters
Cooperative media: Tencent, Fence, Hejia, Morning Post, Oriental Morning Post, Xinmin Evening News and Evening News.
Participating stores: Jisheng Weibang and Suning Appliance.
Thanks to the strong support and cooperation from media organizations, the list of cooperation is ranked in no particular order. )
With the theme of "Boutique Home, Quality Life", Shanghai Home Expo leads people to embrace a beautiful imagination of the future, decorate their new homes with exquisite and fashionable home building materials, and guide people into a more tasteful home life track. At the same time, this exhibition specially launched five theme exhibitions: 20 13 Shanghai solid wood furniture exhibition; 20 13 Shanghai Fine Building Materials Bathroom Festival; 20 13 Shanghai cabinet appliances festival; 20 13 Shanghai Interior Decoration Accessories Festival; 20 13 China Shanghai Brand Home Decoration Design Festival.
A.20 13 Shanghai Solid Wood Furniture Exhibition
Exhibition scope: solid wood board, European and American classical, neoclassical postmodern, children, mahogany furniture, sofa soft bed, etc.
B.20 13 Shanghai Boutique Building Materials Bathroom Festival
Exhibition scope: integral bathroom, sanitary ware, ceramic tile, floor tile, shower room, shower faucet, bathroom pendant, etc.
C.20 13 Shanghai Kitchen Appliances Festival
Exhibition scope: gas cookers, kitchen appliances, household appliances, etc.
D.20 13 Shanghai Interior Decoration Accessories Festival
Exhibition scope: home accessories, lighting, curtain cloth, wallpaper, etc.
E.20 13 Shanghai Brand Home Decoration Design Festival
Exhibition scope: decoration companies, home improvement design institutions, real estate comprehensive design institutions and related enterprises. 1, an authority dedicated to architecture.
20 13 Shanghai Boutique Expo is hosted by Jisheng Weibang International furniture village. Furniture village has accumulated more than 20 years of high-end home management, and has participated in exhibitions for many times. The national furniture exhibition in September every year attracts a large number of passengers, so this exhibition is more authoritative, professional and brand-oriented. At the same time, relying on 400 furniture manufacturers and manufacturers in furniture village, as well as the effective promotion and shocking brand display of Shanghai's huge home improvement consumer market and participating brands, Shanghai is bound to set off a huge home procurement boom!
2, brand call, all-line linkage
This exhibition is the first exhibition of China's boutique home improvement procurement, which integrates the brand resources of the home industry chain to the maximum extent, meets all the decoration needs of consumers, and links the home improvement design, ceramic bathroom, kitchen appliances for cabinets, home appliances and accessories for interior decoration, soft decoration and other home industry chains. To create a multi-functional composite high-end exhibition platform.
3. Refined in-depth marketing strategy
In order to serve exhibitors' brands, real estate developers, designers and terminal owners accurately, this year's Shanghai Home Expo has launched five theme exhibitions, aiming at the target groups such as precise high-end people through refined in-depth marketing management means and refined marketing promotion means.
4. Advantages of the exhibition hall: ensure the image and effect of the exhibition.
This exhibition is located in furniture village International Convention and Exhibition Center of Jisheng Weibang, with advanced facilities, reasonable layout, energy saving and environmental protection, convenient transportation, complete functions, high specifications, modernization and internationalization. Fully meet the requirements of transportation, decoration and audience arrival of exhibitors, and ensure the image and effect of exhibitors.
5. More accurate audience organization
Shanghai Boutique Expo has many media resources; Millions of publicity have been put into print media, online media, outdoor media and mobile phone advertisements. And fully radiate the consumer market and designers to ensure that the target audience, quasi-consumer groups and potential consumer groups are identified for the business.