Brand is the embodiment of an enterprise's comprehensive strength, and brand competition is also a higher level competition. The more excellent a company is, the more it pays attention to brand image. This is why in the world's top stadiums, most of the advertisements you see are brand image displays of world-class enterprises, rather than simple product advertisements.

Brand building is not only related to the scale and quantity of social production, but also to the quality and benefit of the whole economic development; It is not only related to the level of micro-enterprises, but also to the overall level of macro-economy. Therefore, brand building should not only be regarded as an enterprise's business, but should be promoted to a national strategy.

While China products are going global, the brand image of China enterprises is also going global. While praising the awakening of corporate brand awareness in China, we also need to realize clearly that no matter how good the stage is, the drama should be sung by itself. Building enterprise brand is a long-term strategy, which needs the strength support of enterprises in scientific and technological research and development, enterprise management and even enterprise culture.

Extended data

Brand strategy is undoubtedly an important strategy of enterprise management. Before the reform and opening up, Chinese enterprises generally lacked brand awareness and never even advertised. Over the past 40 years of reform and opening up, with the maturity of China's socialist market economy, China enterprises have paid more and more attention to brands and formed a number of international brands with world influence.

However, judging from the top international competitions in previous years, there are still very few China enterprises that actually use this platform, which is due to both the economic strength of enterprises and the understanding of enterprises.

People's Daily and People's Daily have their own opinions: brand building is a protracted war.

People's Network-attaches great importance to brand building in China.