China Economic Weekly is the only comprehensive economic weekly sponsored by People's Daily, which focuses on politics and economy. Its predecessor was China Economic Newsletter, an economic reference published by People's Daily Overseas Edition in 1992- 1993 and 1999-2002 respectively. It was first revised and published in 2002. During the period of 1 in 2004, the State General Administration of Press and Publication and People's Daily approved the official renaming, with the international standard publishing number ISSN65438+W5372-7 150 and the domestic unified publishing number CN1-5196/F.

In May 2004, China Economic Weekly was officially registered with the approval of the State Administration for Industry and Commerce and People's Daily. China Economic Weekly is an enterprise legal person, responsible for the editing and publishing of China Economic Weekly, and has the right to publish periodicals and advertisements.

Orientation: "Economic reference for leading decision-making." A comprehensive economic periodical focusing on politics and economy. Provide the most valuable information for the decision-making of the central, local and enterprise leaders.

Mission: A true recorder of China's economic transformation, a rational observer of China's economic internationalization, and a historical witness of China's economic revival.

Status: the central key news unit designated by the competent news department of the State Council, and the top financial media 10 in China. The first brand magazine of People's Daily. In the past, we were the earliest economic weekly in China; Now, we are the only economic weekly in China; Tomorrow, we are the best economic weekly in China.

Idea: speak for the country, speak for the people and speak for me. Pay attention to the national economy and people's livelihood, and pursue public trust to help the world.

Readers: The core target audience is the leaders and decision makers of cities and enterprises. The general readers are cadres aged 25-55 with college education or above at the deputy division level or deputy manager level. They are the most influential and purchasing power people in China; They are typical "four highs" (high position, high education, high income and high consumption) people in China. They are the people with the most social resources and wealth in China; They are the most important people who grasp the economic reality of China and influence the economic destiny of China.

Content: Macro-economy with institutional economy as the core, regional economy with urban economy as the core, industrial economy with enterprise economy as the core, and financial field with finance as the core.

Style: rational and constructive, but not dull and moderate; Emphasize the effect and influence, but not extreme hype.

Style: concise and lively, heavy and generous, emphasizing attraction and appeal.

Manpower: People's Daily has nearly 100 journalists from more than 30 foreign correspondent stations, supported by more than 33 domestic correspondent stations 100, a capable team of 40 people at its headquarters, and nearly 100 staff from nearly 30 communication outlets across the country, with strong team strength.

Pursuit: an economic magazine that makes readers trust (basic requirements), love (good requirements), respect (excellent requirements) and fear (highest requirements).

Distribution system: In 2004, the circulation of China Economic Weekly reached 96,530, and it is expected to exceed130,000 in 2005.

Multi-channel distribution: the distribution channels of China Economic Weekly magazine are: subscription by government agencies; Distribution and retail through the post office; Magazine distribution department mail distribution and retail; Give it to the central authorities.

Focus on economic centers: pay attention to the distribution to the central cities in major economic circles, especially for the central cities in the Yangtze River Delta, Pearl River Delta, Central China, North China, Northeast China, Southwest China and Northwest China, and increase subscription efforts to ensure that the number of subscribers doubles.

High-quality terminal: There are nearly 100 retail agents in China, which allows readers to get the latest issue of China Economic Weekly quickly and conveniently.

High-level audience: China Economic Weekly will send nearly 10,000 copies to relevant state leaders and relevant departments in the State Council for reference; Tens of thousands of leaders above division level and leaders of large and medium-sized enterprises have become readers of this magazine through subscription.

Extensive publicity: China Economic Weekly is regularly reported to the relevant government agencies, and as the main recommended magazine, it is displayed and recommended in major airports, high-end business clubs, securities institutions and other target audiences.