1 Lancome

Lancome 1935 was born in France and is a brand founded by Armand Petitjean. As a world-renowned high-end cosmetics brand, Lancome is involved in many product fields, such as skin care, make-up, perfume and so on. , mainly for mature women with high education and income level, aged between 25 and 40.

With a keen sense of perfume genius, persistent spirit of adventure, and ambition to make French brands occupy a place in the global cosmetics market monopolized by American brands at that time, Lancome wrote a beautiful page for the history of world cosmetics.

A rose from a French castle, with its temperament, has bloomed for 60 years in the unpredictable female psychology and unpredictable fashion rules. 20 18 12, World Brand Lab released the list of the top 500 world brands in 20 18, and Lancome ranked 494th.

2. Estee Lauder

Estee Lauder? One of the largest skin care, cosmetics and perfume companies in the world, with the same name as its founder. Estee Lauder Company was established in 1946.

20 18 12 was published in "Top 500 World Brands 20 18" compiled by the World Brand Lab, and Estee Lauder ranked 227th.

After World War II, a small company was born in new york, mainly selling four kinds of skin care products. Estee Lauder launched the first bottle of skin cream in order to bring beauty to every woman. This bottle of skin cream was developed by Estee Lauder's uncle, who is a chemist. 1953, Estee Lauder launched the youth perfume, which won the reputation of excellent quality.

3. Shiseido (Japanese company)

Shiseido is a famous cosmetics brand in Japan. The name comes from China's Book of Changes, which says, "Everything is born." The significance of Shiseido is to breed new life and create new value. "Being the best, everything is born" means "praising the virtue of the earth, which breeds new life and creates new value."

This name is a reflection of Shiseido's corporate image, which combines oriental aesthetics and consciousness with western technology and business practice, combines advanced technology with traditional ideas, and interprets implicit oriental culture with western culture.

Shiseido is a brand of Shiseido Company, Limited, headquartered at No.5 and No.5, No.7, Ginza, Central Tokyo (104-006 1), established in 1872, with a registered capital of 64.5 billion yen.

General Manager and Chairman Yukio Hatoyama's sales amounted to 644.2 billion yen (as of March 20 10), and the number of employees in the group was about 29,000 (as of March 20 10).

20 18 12 and the 20 18 Top 500 World Brands compiled by the World Brand Lab were announced, and Shiseido ranked 28 1.

4. Chanel

Chanel is a famous brand with a history of more than 80 years. Chanel fashion always has an elegant, concise and exquisite style. She is good at breaking through tradition. As early as 1940s, she successfully pushed "bound" women's clothing to be simple and comfortable, which may be the earliest modern casual wear.

Founder Gabrielle Chanel founded Chanel in Paris on 19 13. Chanel has a wide range of products, including clothing, jewelry, accessories, cosmetics and perfumes. Every product is famous, especially her perfume and fashion.

5. Elizabeth Arden

Elizabeth Arden is a brand of 19 10 established in the United States. Ya Dun's product line includes skin care products, cosmetics and perfumes. , enjoys a high reputation in the beauty industry. Some people call Ya Dun the nest of fragrant flowers and put up the slogan "Beauty is the crystallization of nature and science".

Its rising performance and favorable comments from all over the world make it a world-famous cosmetics brand. In addition to the brand Elizabeth Arden, there is also a famous perfume brand Elizabeth Taylor.

Baidu Encyclopedia-Elizabeth Arden

Baidu encyclopedia-Chanel

Baidu encyclopedia-Shiseido

Baidu Encyclopedia-Estee Lauder

Baidu Encyclopedia-Lancome