I

I. Market Survey and Analysis

Present situation and trend

(2) Market background

1

, the current driving school market.

2

, market characteristics

three

Market profit space

four

market potential

(III) Status of competitors

1

, market size

2

market price

three

, the main competitor.

(D) Marketing analysis of competitors

1

, publicity methods

2

Analysis of enrollment channels

Second, the driving school itself analysis

(A) its own market conditions

1

, popularity

2

, market share

three

, student status

(2) Macro environmental conditions

(3)

A hard-working person

Analysis (internal environment analysis)

1

Advantage

2

Disadvantages

three

, opportunity

four

, threat

Third, the marketing objectives

(1) target market

(B) market positioning

Fourth, advertising strategy.

(A) advertising objectives

(2) Advertising area

(3) the goal of advertising

(D) advertising concept

1

service faith

2

Marketing concept

(E) Advertising creativity

1

slogan

2

Use the homepage of the driving school website for publicity.

three

Use human resources for publicity.

four

Publicity on popular websites

five

School publicity

You can search the driving school planning book in Baidu Library for details.