I
I. Market Survey and Analysis
Present situation and trend
(2) Market background
1
, the current driving school market.
2
, market characteristics
three
Market profit space
four
market potential
(III) Status of competitors
1
, market size
2
market price
three
, the main competitor.
(D) Marketing analysis of competitors
1
, publicity methods
2
Analysis of enrollment channels
Second, the driving school itself analysis
(A) its own market conditions
1
, popularity
2
, market share
three
, student status
(2) Macro environmental conditions
(3)
A hard-working person
Analysis (internal environment analysis)
1
Advantage
2
Disadvantages
three
, opportunity
four
, threat
Third, the marketing objectives
(1) target market
(B) market positioning
Fourth, advertising strategy.
(A) advertising objectives
(2) Advertising area
(3) the goal of advertising
(D) advertising concept
1
service faith
2
Marketing concept
(E) Advertising creativity
1
slogan
2
Use the homepage of the driving school website for publicity.
three
Use human resources for publicity.
four
Publicity on popular websites
five
School publicity
You can search the driving school planning book in Baidu Library for details.