A person's efforts will end in vain, and the vicissitudes of the world will be written. Due to the limitation of time, space and cost, advertisements often save what can be saved, as long as it does not affect the meaning.

Slogan information

Advertising language must convey the most information with the least layout and the most concise language in order to effectively stimulate readers' desire to buy. Therefore, advertising language should try to use simple sentences and simple sentences instead of complex compound sentences. Excellent commodity advertisements are all famous for their conciseness. According to statistics, there will be a problem in every 30 advertisements, although the form of the problem is different.

However, * * * is characterized by its strong oral color, expressive force and rich flavor of life, which can stimulate readers' curiosity and increase their interest in reading. Advertising language belongs to encouraging language, and imperative sentences themselves contain the meaning of asking people to do something, which can effectively cater to consumers' psychology.

In order to achieve the purpose of advertising, the active sentence of advertising language has positive significance and can eliminate the passive acceptance psychology of its recipients, so the active sentence is favored by advertisers, and it pays attention to the simplicity, fluency and fluency of the language, so the passive voice is not used.