If ... it must be. ...
If you want to say ... it must be. ...
I saw this sentence pattern in an article, and the original text is like this.
"If there is one thing in this world that can make people eat as crazy as possessed, it must be durian.
To say that it is more mouth-watering than durian, it can only be-durian thousand layers. "
"If you say the first step ... must be ..." leads to a big category, while the second step "If you say ... must be ..." leads to the product. With the first step, the second step is natural.
When I saw it for the first time, I couldn't help but sigh: a blunt advertisement can be turned into a funny soft text in just one sentence, and it is not blunt at all.
You can keep this "golden opening sentence" in your pocket for later use. Because it is applicable to almost all industries. For example, if you pay to sell knowledge and training courses in Tik Tok, you can quickly write a great beginning by applying this sentence pattern.
The second sentence pattern
What ... a story?
This sentence is also very useful. Everyone's life has all kinds of blind spots, troubles and anxieties. She hopes to get valuable information to help her avoid pain and get happiness. What should she do? When you help her ask questions, she will be surprised: Wow, you're talking to my heart. I want to see if you have an answer here!
We have a friend around us who makes full use of this sentence pattern in real life.
She is a paid lecturer in the field of knowledge, teaching entrepreneurs to write business reports. You must have seen a lot of this kind of course copy, and the beginning is nothing more than writing "5 years of business report training experience, gold medal lecturer &; & Teach you the six elements of business report, seize the hearts of investors and quickly impress investors! " It's tempting to just look at the title, but there will be questions. I don't know if what you said is true or not. Do you have the strength? At the same time, there is no point in letting him take immediate action.
Compared with the above copy, my friend wrote it like this
The data is intuitive and clear, and he has done business report counseling for 100+ and Fortune 500 companies, which directly explains his experience. After reading these, I believe many people will have doubts about the figures. Is this too exaggerated? How can I be sure that what you said is true?
The next three entrepreneurs got financing of 6.5438+0 million, which confirmed the effect of his empirical method. Even though this may not be true, this data has convinced most people.
If you are an entrepreneur who wants to get financing, if you happen to be not good at writing business reports, you will be eager to continue reading. Your mind may be full of questions: 654.38+00,000 yuan. What did you write in the report? How did you do that? How much does it cost to write a report with this teacher?
For another example, for example, in the community, a friend sells quilts. You can use this sentence immediately and write a sentence that makes your mother look unbearable.
"How to let the baby sleep until dawn?"
Then, in the tone of a mother with two children, she tells the story that she used a quilt to let her 1 year-old baby sleep until dawn. Mothers will definitely continue to read, and then consider whether to buy it at the end.
The third sentence pattern
Most people ... but ...
This sentence does not apply to all, only to innovative products. This sentence can subvert the reader's cognition, suggesting that the following will provide new value information and attract readers to continue reading.
If you often wash dishes and hate soaking your hands with detergent, when you read this sentence, you will be eager to read on. As mentioned above, it gives readers a double attraction. First, it subverts the cognition that "everyone should wash dishes", and readers are very curious. Why is this? Second, the copy implies that the method of not washing dishes will be discussed next to attract readers to find the answer.
abstract
1)? If ... it must be. ...
If you want to say ... it must be. ...
2)? How to (ask questions) ...+tell a story step by step.
3)? Most people ... but ...
Have you memorized all three sentences? Remember to apply it to your soft text or poster!
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