As Audi's highest-selling model, A4L, which has undergone nine generations of evolution, is by no means a "benchmark" position in the entry-level luxury car market. In 20 19, Audi A4L sold more than 6,543,807 vehicles in China, a big step ahead of its two major competitors. In the same period, the sales volume of mercedes benz c class was a little over 6,543.8+0.5 million, while the sales volume of BMW 3 Series was only a little over 6,543.8+0.3 million. In fact, since it was made in China in 2003, the sales volume of Audi A4L in China has exceeded 654.38+0.26 million, making it the most popular luxury car in China market.
However, with the arrival of the new BMW 3 Series, Audi A4L is also facing unprecedented pressure. Taking advantage of the mid-term change, Audi has optimized A4L from the inside out, and the upgrade strength is comparable to the model replacement. This also made Audi A4L shout out the slogan of "Be stronger".
Change for sport.
The evolution directions of Audi A4L and BMW 3 Series are almost opposite. The 3 Series, which has always paid attention to sports, pays more and more attention to comfort, while the Audi A4L, which has always been comfortable, is strengthening its sports performance.
The appearance is the most obvious embodiment of this changing trend of Audi A4L. Audi put many performance elements of RS series on the new A4L, such as titanium black honeycomb air intake grille with the same visual effect as RS, which also makes it look more radical and sporty. The waistline of the car body has also been changed into a brand-new broken three waistline design. With the brand-new wheel hub modeling, the new A4L looks more dynamic.
In particular, Audi A4L has launched two versions, dynamic and elegant. The elegant air intake grille has a multi-banner style inside, and the dynamic air intake grille has a blackened honeycomb style. The air intake positions on both sides of the bumper are matched with different shapes of silver trim strips, and the body size is slightly different.
The length, width and height of the new Audi A4L are 485 1mm (elegant) /4858mm (dynamic) and 1847 respectively? Mm, 1439mm (comfortable suspension)/14 1 1mm (sports suspension), with a wheelbase of 2908mm. Compared with the 20 19 model, the new A4L has increased length, width and height, which can bring more spacious and comfortable seating space for users.
The interior design of the new Audi A4L still has a strong sense of science and technology, basically following the design of the current model, but some details have been optimized. The new car cancels the traditional center console knob and replaces it with 10. 1 inch high-resolution MMI touch screen. The MMI touch panel in front of the electronic pole has been changed into a storage compartment, and it is also equipped with the latest MMI in-vehicle system, which supports mobile phone interconnection and rich localization services. The configuration of the new A4L entry-level model has been greatly improved, including LED headlights, panoramic sunroof and reversing images.
Power upgrade: the most noteworthy change of the new A4L
The most important reason why the new Audi A4L can rival the mid-term replacement is that the new A4L has made great adjustments to the powertrain. The new Audi A4L comes standard with 12V light hybrid system, equipped with 7-speed S? Tronic dual clutch gearbox, four series models are equipped with 2.0T turbocharged high and low power engines, providing maximum output power110kw (150hp), 140KW (190HP) and185kw.
The new Audi A4L adopts the front and rear five-link independent suspension structure, and the connecting rod, swing arm and other parts are made of aluminum alloy, which also makes the vehicle more flexible, light and supportive when driving at high speed.
The new Audi A4L offers two kinds of suspension (comfortable suspension/sports suspension). Comfort suspension focuses more on creating comfort through shock absorber control; Sports suspension was introduced to China for the first time, equipped with top models, further enhancing the sports control experience.
It is particularly worth mentioning that 140 kW model introduced quattro intelligent four-wheel drive system for the first time, which lowered the entry threshold of A4L four-wheel drive model.
Audi MMI: the best car system for luxury brands
New Audi A4? The intelligent aspect of L is also worth looking forward to, because it is Audi's first model equipped with the latest generation MMI system.
The latest generation of MMI infotainment system is developed based on Android platform, and has been greatly optimized for users in China. It is reported that this system will also integrate the Tmall Elf voice interaction system in the future, provide local applications and services, and monitor smart home devices.
The new Audi A4L 10. 1 inch MMI touch screen is the most commendable place, and the recognition rate of Lian Bi input is still the highest in its class. At the same time, all functional applications on the touch screen can be dragged freely and arranged flexibly. The new Audi A4L has a more intelligent car navigation function. Telephone, media and navigation maps can be displayed in 3D, and detailed roads and buildings in specific cities can be presented in 3D.
Good car concept: be stronger at all times.
Although it is only a mid-term change, the new Audi A4L has obviously improved in appearance, power and configuration. Most importantly, this change closely revolves around the core of improving the sense of movement. Whether it is the design elements of RS, the addition of quattro models or the provision of sports suspension, it is the result of such consideration.
The brand-new Audi A4L is moving towards a more sporty direction, but there are also disapproving voices, mainly in terms of price. The price of the new A4L also rises with the upgrade of configuration. The pre-sale price of the entry-level model of 308,000 yuan is more than 20,000 yuan higher than the cash, and it also exceeds the price of the entry-level version of BMW's entire 3 Series.
But in our opinion, for Audi, the simultaneous improvement of product strength and price is a correct and smart choice. In fact, although the price has increased a lot, if you carefully compare the vehicle configurations of BMW 3 Series and Audi A4L, you will find that A4L still has advantages in many aspects.
To take a step back, in the case of market resistance, Audi should further enhance the product strength, rather than lowering the price to gain the support of consumers. Just like its slogan, be stronger, not cheaper.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.